Leaders in Change: Solar Energy Owners and the Implications for Future Adoption Rates

Articles
Sawyer, S. W. (1982). Leaders in change: Solar energy owners and the implications for future adoption rates. Technological Forecasting and Social Change, 21, 201-211.
Information on the characteristics of the initial wave of homeowners who installed solar energy systems is presented and then used to anticipate future solar market penetration pa…

Habits, Hardware, and Energy Conservation

Articles
Stern, P. C., & Gardner, G. T. (1981). Habits, hardware, and energy conservation. American Psychologist, 36, 4, 426-428.
Replies to R. A. Winnett and E. S. Geller's (1981) comment that P. C. Stern and G. T. Gardner (see PA, Vol 67:1169) underemphasized the importance of behavioral changes and overst…

Psychological Research and Energy Policy

Articles
Stern, P. C., & Gardner, G. T. (1981). Psychological research and energy policy. American Psychologist, 36, 4, 329-342.
Argues that psychology can provide valuable input to energy policy but that its contribution has been impeded by psychologists' general unfamiliarity with world and national energ…

Market Barriers to Energy-Efficiency Investments

Articles
Sutherland, R. J. (1992?). Market barriers to energy-efficiency investments. The Energy Journal, 12, 3, 15-34.
The conservation literature argues that numerous cost-effective conservation measures could be undertaken, but they are not because market barriers discourage such investments. A…

A Review and Critique of Energy Research in Psychology

Articles
Stern, P. & Gardner, G. T. (1980). A review and critique of energy research in psychology. Social Science Energy Review, 3, 1, 1-71.
This paper summarizes the main streams of existing psychological research relating to energy policy issues, evaluates the mainstream research, and then steps back for a broader vi…

Energy Education in the Curriculum

Articles
Stubbs, M. (1985). Energy education in the curriculum. Educational Studies, 11, 2, 133-150.
Data from 439 16-19 yr old students and 86 staff members from 2 colleges in the UK show that coverage of the topic of energy education varied considerably but was generally inadeq…

The Home Power Movement: Technology, Behavior, and the Environment

Articles
Tatum, J. S. The home power movement: Technology, behavior, and the environment. Human Dimensions, 2, 141-149.
Extended interviews with about 50 widely distributed participants in the Home Power movement suggest that approximately 25,000 homes in the U. S. now rely on their own photovolt…

Construction of a Nuclear Power Station in One's Locality: Attitudes and Salience

Articles
Van-der-Pligt, J., Eiser, J. R., & Spears, R. (1986). Construction of a nuclear power station in one's locality: Attitudes and salience. Basic and Applied Social Psychology, 7, 1, 1-15.
Examined the attitudes toward the building of a nuclear power station in one's locality by surveying 290 residents (mean age 47.5 yrs) of 3 small rural communities that were liste…

Involvement and Need for Cognition as Moderators of Beliefs-Attitude-Intention Consistency

Articles
Verplanken, B. (1989). Involvement and need for cognition as moderators of beliefs-attitude-intention consistency. British Journal of Social Psychology, 28, 2, 115-122.
Surveyed 2,439 residents of The Netherlands to examine moderating effects of involvement and need for cognition in the relationships between beliefs, attitudes, and behavioral int…

Attitudes toward Nuclear Energy: Familiarity and Salience

Articles
Van-der-Pligt, J., Eiser, J. R. & Spears, R. (1986). Attitudes toward nuclear energy: Familiarity and salience. Environment and Behavior, 18, 1, 75-93.
Examined attitudes toward the building of a nuclear power station in one's locality. 648 residents (mean age 47.7 yrs) of 4 small rural communities that were selected as possible …

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing