Cohabitation in the United States and Britain: Demography, Kinship, and the Future

Articles
Seltzer, J. (2004). Cohabitation in the United States and Britain: Demography, kinship, and the future. Journal of Marriage and Family, 66(4), 921-928.
Cohabitation is a rapidly changing aspect of family life in the United States and Britain. This article describes the demography of cohabitation, considers the place of cohabitati…

Intermedia Processes in the Adoption of Tobacco Control Activities among Opinion Leaders in California

Articles
Schuster, D., Valente, T., Skara, S., Wenten, M., Unger, J., Cruz, T., et al. (2006). Intermedia processes in the adoption of tobacco control activities among opinion leaders in California. Communication Theory, 16(1), 91-117.
This study uses the Diffusion of Innovations Theory to examine the role of mass media-generated interpersonal communication in the adoption of antitobacco norms among opinion lead…

The Roles Performed by Peer Educators during Outreach among Heroin Addicts in India: Ethnographic Insights

Articles
Dhand, A. (2006). The roles performed by peer educators during outreach among heroin addicts in India: Ethnographic insights. Social Science & Medicine, 63(10), 2674-2685.
Peer-based outreach is a popular strategy in which former or current drug addicts are employed as peer educators to contact and educate out-of-treatment addicts. This study examin…

School Climate and Teachers? Beliefs and Attitudes Associated with Implementation of the Positive Action Program: A Diffusion of Innovations Model

Articles
Beets, M., Flay, B., Vuchinich, S., Acock, A., Li, K., & Allred, C. (2008). School climate and teachers? Beliefs and attitudes associated with implementation of the positive action program: A diffusion of innovations model. Prevention Science, 9(4), 264-275.
Teacher- and school-level factors influence the fidelity of implementation of school-based prevention and social character and development (SACD) programs. Using a diffusion of in…

The Persistence of Induced Abortion in Cuba: Exploring the Notion of an 'Abortion Culture'

Articles
Bélanger, D., & Flynn, A. (2009). The persistence of induced abortion in Cuba: Exploring the notion of an 'abortion culture.'. Studies in Family Planning, 40(1), 13-26.
Cuba’s annual induced abortion rate persistently ranks among the highest in the world, and abortion plays a prominent role in Cuban fertility regulation despite widespread contrac…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

The Motives for Accepting or Rejecting Waste Infrastructure Facilities: Shifting the Focus from the Planners Perspective to Fairness and Community Commitment

Articles
The Motives for Accepting or Rejecting Waste Infrastructure Facilities: Shifting the Focus from the Planners Perspective to Fairness and Community Commitment.
In environmental planning, decision making on land use for infrastructure increasingly causes conflicts, particularly with regard to contested waste facilities. Risk management an…

Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-Related Marketing Communications

Articles
Vaidyanathan, R., & Aggarwal, P. (2005). Using commitments to drive consistency: Enhancing the effectiveness of cause-related marketing communications. Journal of Marketing Communications 11(4), 231-246.
Research has consistently found that, despite a high degree of expressed concern about the environment, few individuals are willing to follow-up this concern with behavioural acti…

Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment

Articles
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
This research reviews the motivation for voice behavior by dissatisfied consumers and demonstrates that facilitating complaining behavior results in reduced levels of negative wor…

Green versus Brown: Explaining Environmental Commitment in Australia

Articles
McAllister, I. & Studlar, D. T. (1999). Green versus brown: Explaining environmental commitment in Australia. Social Science Quarterly, 80, 4, 775-792.
Although there have been several studies of the growth in environmental group membership, analyzing the link between environmentalism, value change, and social location, few studi…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing