Classroom Environmental Value Clarification.

Articles
Lamb, W. (1975). Classroom environmental value clarification.. Journal of Environmental Education, 6, 4, 14-17.

Ecological Stress: A Deadly Reminder

Articles
Kets-de-Vries, M. F. (1980). Ecological stress: A deadly reminder. Psychoanalytic Review, 67, 3, 389-408.
Examines the reactions of humanity to threatening ecological issues, including (1) the dynamics behind the recent proliferation of an "ecological conscience," (2) different reacti…

Protection Motivation and Self-Efficacy: A revised Theory of Fear Appeals and Attitude Change

Articles
Maddux, J., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change.. Journal of Experimental Social Psychology, 19, 5, 469-479.
Investigated the effects of fear appeals on persuasion in a factorial experiment that was designed to test a combined model of protection motivation theory and self-efficacy the…

Newspaper Recycling: The Effects of Rewards and Proximity of Containers

Articles
Luyben, P. D., & Bailey, J. S. (1979). Newspaper recycling: The effects of rewards and proximity of containers. Environment and Behavior, 11, 4, 539-557.
Newspaper recycling, if widely practiced, could contribute to the conservation of natural resources and energy. Two experiments using multiple baseline designs with reversals were…

Effects of Fear and Specificity of Recommendation upon Attitudes and behavior

Articles
Leventhal, H., Singer, R. & Jones, S. (1965). Effects of fear and specificity of recommendation upon attitudes and behavior. Journal of Personality and Social Psychology, 2, 1, 20-29.
The study dealt with the effects of (a) level of fear and (b) specific plans for action vs. general recommendations on attitudes toward tetanus inoculations and actually getting t…

Nuclear Power: The Dynamics of Acceptability

Articles
Levi, D. J., & Holder, E. E. (1986). Nuclear power: The dynamics of acceptability. Environment and Behavior, 18, 3, 385-395.
175 psychology and 35 landscape architecture students completed a questionnaire concerning the construction of the Diablo Canyon Nuclear Power Plant to test the hypotheses that an…

A Scale for Assessing Attitudes toward Environmental Quality

Articles
Lounsbury, J. W., & Tornatzky, L. G. (1977). A scale for assessing attitudes toward environmental quality. The Journal of Social Psychology, 101, 2, 299-305.
Investigated the dimensionality of attitudes toward environmental quality in 3 separate studies of 660 undergraduates and adult citizens, 207 middle-class housewives, and 51 membe…

Ecological Knowledge and Perception of Environmental Modifiability

Articles
Levenson, H. (1974). Ecological knowledge and perception of environmental modifiability. American Psychologist, 29, 4, 274-275.
Comments that, in a study by M. P. Maloney and M. P. Ward (see PA, Vol 51:5007) that presented an objective scale for measuring ecological attitudes and knowledge, Maloney and War…

Motivating Beverage Container Recycling on a College Campus

Articles
Luyben, P. & Cummings, S. (1981-1982). Motivating beverage container recycling on a college campus. Journal of Environmental Systems, 11, 3, 235-245.
Maintaining our materials base for production in the face of the declining energy and materials resources requires effective procedures to encourage recycling of scarce resources.…

Measuring Change After a Public Education Campaign

Articles
Larson, M. A. & Massetti-Miller, K. L. (1984). Measuring change after a public education campaign. Public Relations Review, 10, 4, 23-32.
This article offers insight into the process of conducting pre- and post- campaign comparisons to measure the effectiveness of communications methodologies. The authors analyzed …

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing