Covenants without Swords: Group Identity, Norms, and Communications in Social Dilemmas

Articles
Bicchieri, C. (2002). Covenants without swords: Group identity, norms, and communications in social dilemmas. Rationality and Society, 14(2), 192-228. doi:10.1177/1043463102014002003.
In one-shot social dilemma experiments, cooperation rates dramatically increase if subjects are allowed to communicate before making a choice. There are two possible explanations …

Communication Behavior by Environmental Activists Compared to Non-Active Persons

Articles
Larson, M. A., Zimmerman, D. & Scherer, C. (1982). Communication behavior by environmental activists compared to non-active persons. Journal of Environmental Education, 14, 1, 11-21.

Crafting Normative Messages to Protect the Environment

Articles
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances un…

Social Identity, Self-Categorization, and the Communication of Group Norms

Articles
Hogg, M., & Reid, S. (2006). Social identity, self-categorization, and the communication of group norms. Communication Theory, 16(1), 7-30. doi:10.1111/j.1468-2885.2006.00003.x.
We articulate the role of norms within the social identity perspective as a basis for theorizing a number of manifestly communicative phenomena. We describe how group norms are co…

Using Public Service Announcements to Change Behavior: No More Money and Oil Down the Drain

Articles
Nolan, J., Schultz, P., & Knowles, E. (2009). Using public service announcements to change behavior: No more money and oil down the drain. Journal of Applied Social Psychology, 39(5), 1035-1056.
Radio and television offer promising media for addressing large-scale social problems. Unfortunately, very few mass-media messages have utilized social psychological theories of p…

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

Conservation Learning in Wildlife Tourism Settings: Lessons from Research in Zoos and Aquariums

Articles
Ballantyne, Roy; Packer, Jan; Hughes, Karen; Dierking, Lynn (2007). Conservation Learning in Wildlife Tourism Settings: Lessons from Research in Zoos and Aquariums. Environmental Education Research, 13, 3, 367-383.
Zoos and aquariums have shifted their focus over recent years, taking a much more active role in wildlife conservation and in promoting conservation learning among their visitors.…

Public Perception of Strategies for Increasing Participation in Recycling Programs

Articles
Nyamwange, M. (1996). Public perception of strategies for increasing participation in recycling programs. Journal of Environmental Education, 27, 4, 19-22.
Assessed public perception of selected strategies for increasing participation in city recycling programs. Ss completed a questionnaire regarding frequency of recycling, items rec…

Non-Response to the Recycling Promotion Technique of Blockleader and Commitment

Articles
Meneses, G.D. (2009). Non-response to the recycling promotion technique of blockleader and commitment. Journal of Socio-Economics, 38(4), pp. 663-671.
The use of the recycling promotion technique which consists of commitment through a blockleader incentive has demonstrated that those individuals who are reluctant to increase the…

Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording

Articles
Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
Replicated a previous procedure developed by the authors for reducing driving and extended it to increase its potential for wide use. Two groups, reinforcement and self-recording,…

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