CBSM Recommends

Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Articles
Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…

How Influential is the Auditor? Determinants of Sales Effectiveness in Energy Conservation Programs

Articles
Brown, M. A., Berry, L. G., White, D. L. & Trumble, D. (1988). How influential is the auditor? Determinants of sales effectiveness in energy conservation programs. Energy Systems and Policy, 12, 135-149.
This paper examines the determinants of auditor effectiveness in selling energy conservation to homeowners and reports the results of an analysis of the effectiveness of the energ…

Fleet Conversion in Local Government: Determinants of Driver Fuel Choice for Bi-Fuel Vehicles

Articles
Johns, K., Khovanova, K., & Welch, E. (2009, May). Fleet conversion in local government: Determinants of driver fuel choice for bi-fuel vehicles. Environment and Behavior, 41(3), 402-426.
This study evaluates the conversion of one local government’s fleet from gasoline to bi-fuel E-85, compressed natural gas, and liquid propane gas powered vehicles at the midpoint …

Behavioral Commitment to Environmental Protection: A Study of Active and Nonactive Members of the Sierra Club

Articles
Manzo, L. C., & Weinstein, N. D. (1987). Behavioral commitment to environmental protection: A study of active and nonactive members of the Sierra Club. Environment and Behavior, 19, 6, 673-694.
Compared differences between 47 active and 46 nonactive Sierra Club members in their early experiences and role models, experience of harm, political orientation, perception of po…

Social Marketing for the Environment: Using Information Campaigns to Promote Environmental Awareness and Behavior Change

Articles
Maibach, E. (1993). Social marketing for the environment: Using information campaigns to promote environmental awareness and behavior change. Health Promotion International, 8, 3, 209-224.
Proposes social marketing (SM) as an approach for developing solutions to many environmental problems currently facing the world. The SM approach applies generic marketing and mar…

Resource Recovery: Use of a Group Contingency to Increase Paper Recycling in an Elementary School

Articles
Hamad, C. D., Cooper, D. & Semb, G. (1977). Resource recovery: Use of a group contingency to increase paper recycling in an elementary school. Journal of Applied Psychology, 62, 6, 768-772.
Recycling has been suggested as a means for replenishing dwindling energy supplies, reducing solid waste accumulation, and conserving natural resource bases. In the present study,…

Soap Opreas for Social Change: Toward a Methodology for Entertainment-Education Television

Articles
Nariman, H. N. (1993). Soap opreas for social change: Toward a methodology for entertainment-education television. (pp. 143). Westport, CT: Praeger.

Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using 'Soft Measures'

Articles
Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., Goodwin, P. (2008). Smarter choices: Assessing the potential to achieve traffic reduction using 'Soft measures'. Transport Reviews, 28(5), 593-618.
In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy …

What's the Catch? Reducing Consumption of Contaminated Fish Among Anglers

Articles
Jonick, T., Anderson, E. L., Lin, S., Bruni, C. M., Schultz, P., Groner, S., et al. (2010). What's the Catch? Reducing Consumption of Contaminated Fish Among Anglers. Social Marketing Quarterly, 16(1), 32-51.
In Southern California, white croaker caught within proximity to the Palos Verdes Shelf Superfund Site have been found to be contaminated with such high levels of dichloro-dipheny…

Changing Homeowners' Behaviors Involving Toxic Household Chemicals: A Psychological, Multilevel Approach

Articles
Werner, C., & Adams, D. (2001). Changing homeowners' behaviors involving toxic household chemicals: A psychological, multilevel approach. Analyses of Social Issues and Public Policy (ASAP), 1(1), 1-32.
We describe an education and behavior change program with a multi-level approach. The program goal is to change how people think about, use, store, and dispose of toxic household …

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing