Signs that Encourage Internalized Recycling: Clinical Validation, Weak Messages and 'Creative Elaboration'

Articles
Werner, C., White, P., Byerly, S., & Stoll, R. (2009). Signs that encourage internalized recycling: Clinical validation, weak messages and 'creative elaboration.'. Journal of Environmental Psychology, 29(2), 193-202.
Two experiments examined clinical validation’s ability to increase examination of a persuasive message and increase long-term recycling. In Experiment 1, validating (acknowledging…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Articles
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it i…

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