Invoking Social Norms:A Social Psychology Perspective on Improving Hotels' Linen-Reuse Programs
Goldstein, N., Griskevicius, V., Cialdini, R. (2007). Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150.
Using Normative Social Influence to Promote Conservation Among Hotel Guests
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.