Water
CBSM Recommends

WaterSense Adds Up to Big Water and Energy Savings

Cases
Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
CBSM Recommends

Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

Cases
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …

WaterSense Adds Up to Big Water and Energy Savings – new Landmark behavior change case study posted.

Forums
Jay Kassirer Ottawa January 31, 2022 05:47 PM
“WaterSense Adds Up to Big Water and Energy Savings” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies…
CBSM Recommends

Barrie Water Conservation Program

Cases
Due to a rapid increase in population growth, Barrie, Ontario was faced with an increasing demand on water supply. An environmental assessment conducted by the Municipal Works Dep…
CBSM Recommends

Water-Efficient Durham

Cases
To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
CBSM Recommends

Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign

Cases
The Southwest Florida Water Management District created the “Skip a Week” yard watering campaign to overcome misconceptions about the amount of water required for a healthy yard w…
CBSM Recommends

Shower Feedback in Switzerland

Cases
In 2012, ETH Zurich recruited 697 households from a 5,000-household sample provided by the utility company ewz to participate in the shower feedback pilot, a program designed to p…

How Cape Town used Behavioural Science to overcome its Water Crisis

Forums
Julie Cook Kitchener October 19, 2020 07:33 PM
Hi everyone, I've come across an interesting article from the Behavioral Scientist about Cape Town, South Africa using behavioural science to overcome its water crisis. The city …

Manual dishwashing habits: An empirical analysis of UK consumers.

Articles
Berkholz, P., Stamminger, R., Wnuk, G., Owens, J., & Bernarde, S. (2010). Manual dishwashing habits: An empirical analysis of UK consumers. International Journal of Consumer Studies, 34(2), 235-242.
This study presents an overview of the washing up behaviour of consumers in the UK. Peoples’ individual attitudes were observed as were the amount of water and energy used, the ti…
CBSM Recommends

Dynamic norms promote sustainable behaviour, even if it is counternormative.

Articles
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic norms—information about how oth…

Virtual Oceania

Introductory Workshop

Jun 6th - 8th, 2023

Learn More

Virtual North America

Introductory Workshop

Jun 12th - 14th, 2023

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing