Water Conservation Behaviors in the United States

Forums
Julie Cook Kitchener Oct 20, 2025 12:48 pm
Hi all, Climate change is increasing drought and water stress in many parts of the world, including the United States. During times of drought, municipal governments, private wate…

Better Cotton

Forums
Jay Kassirer Ottawa Feb 10, 2025 15:29 pm
Better Cotton has changed farming techniques (behaviors) that in turn, among other social benefits, decreased the amount of water used per hectare when cultivating cotton (climate…

Celebrating India's "Catch the Rain" campaign

Forums
Julie Cook Kitchener Mar 25, 2024 13:04 pm
Hi all,   On the heels of World Water Day on March 22nd, it is more urgent than ever that we collectively recognize the importance of water in our daily lives. For a bit of inspir…
CBSM Recommends

WaterSense Adds Up to Big Water and Energy Savings

Cases
Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
CBSM Recommends

Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

Cases
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …

WaterSense Adds Up to Big Water and Energy Savings – new Landmark behavior change case study posted.

Forums
Jay Kassirer Ottawa Jan 31, 2022 17:47 pm
“WaterSense Adds Up to Big Water and Energy Savings” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies…
CBSM Recommends

Barrie Water Conservation Program

Cases
Due to a rapid increase in population growth, Barrie, Ontario was faced with an increasing demand on water supply. An environmental assessment conducted by the Municipal Works Dep…
CBSM Recommends

Water-Efficient Durham

Cases
To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
CBSM Recommends

Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign

Cases
The Southwest Florida Water Management District created the “Skip a Week” yard watering campaign to overcome misconceptions about the amount of water required for a healthy yard w…
CBSM Recommends

Shower Feedback in Switzerland

Cases
In 2012, ETH Zurich recruited 697 households from a 5,000-household sample provided by the utility company ewz to participate in the shower feedback pilot, a program designed to p…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing