Water

Celebrating India's "Catch the Rain" campaign

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Julie Cook Kitchener Mar 25, 2024 13:04 pm
Hi all,   On the heels of World Water Day on March 22nd, it is more urgent than ever that we collectively recognize the importance of water in our daily lives. For a bit of inspir…
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Water-Efficient Durham

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To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
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Shower Feedback in Switzerland

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In 2012, ETH Zurich recruited 697 households from a 5,000-household sample provided by the utility company ewz to participate in the shower feedback pilot, a program designed to p…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Using Cognitive Dissonance to Encourage Water Conservation

Articles
Dickerson, C. A., Thibodeau, R., Aronson, E., & Miller, D. (1992). Using cognitive dissonance to encourage water conservation. Journal of Applied Social Psychology, 22, 11, 841-854.
Aroused dissonance in 80 female swimmers who used a campus pool by making them feel hypocritical about their showering habits. A 2 * 2 factorial design manipulated Ss' mindfulness…

Using Cognitive Dissonance to Encourage Water Conservation

Articles
Dickerson CA, Thibodeau, R., Aronson, E., Miller, D. (1992). Using Cognitive Dissonance to Encourage Water Conservation. Journal of Applied Social Psychology 22 (11), 841854.
In a field experiment on water conservation, we aroused dissonance in patrons of the campus recreation facility by making them feel hypocritical about their showering habits. Usin…

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