CBSM Recommends

Water-Efficient Durham

Cases
To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
CBSM Recommends

Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign

Cases
The Southwest Florida Water Management District created the “Skip a Week” yard watering campaign to overcome misconceptions about the amount of water required for a healthy yard w…

Summer Water Conservation Program

Forums
Kaitlin Phelps New York City June 03, 2020 03:38 PM
For those concerned about residential summer water usage, I wanted to share research and program resources we have conducted and developed over the last 4 years. This includes fou…

Effective Residential Irrigation Programs

Forums
Ashlee Stratakis Oceanside June 25, 2012 07:24 PM
Action Research is currently working with Doug McKenzie-Mohr to develop a series of turnkey strategy reports that will provide step-by-step guidance on fostering specific environm…

Residential Lawn Irrigation Programs

Forums
Ashlee Stratakis Oceanside June 04, 2012 04:22 PM
Action Research is currently working with Doug McKenzie-Mohr to develop a series of turnkey strategy reports that will provide step-by-step guidance on fostering specific environm…

Webinar: Skip A Week Lawn Watering this Wednesday, January 26

Forums
Jay Kassirer Ottawa January 22, 2012 08:42 PM
This "Skip a Week" yard watering campaign used a combination of mass media and norm appeals to overcome misconceptions about the amount of water required for healthy yard plants a…

Skip A Week Lawn Watering Webinar January 26

Forums
Jay Kassirer Ottawa January 10, 2012 11:00 AM
Webinar on Southwest Florida Management District's "Skip a Week" Yard Watering Campaign (Jan. 26, 2012) This "Skip a Week" yard watering campaign used a combination of mass medi…

Have you tested fridge magnets vs. hose tags (or anything comparable)?

Forums
Ruben Anderson Victoria April 28, 2011 05:02 PM
Metro Vancouver is implementing new lawn watering restrictions and would like to provide effective reminders to residents. Has anyone done a controlled test of the effectiveness…

Utilizing a Social-Ecological Framework to Promote Water and Energy Conservation: A Field Experiment

Articles
Kurz, T., Donaghue, N., & Walker, I. (2005). Utilizing a social-ecological framework to promote water and energy conservation: A field experiment. Journal of Applied Social Psychology, 35(6), 1281-1300.
The present study utilized a social-ecological framework to design an intervention to reduce residential water and energy use in a local community. An experimental design was used…

The Ways That People Talk About Natural Resources: Discursive Strategies as Barriers to Environmentally Sustainable Practices

Articles
Kurz, T., Donaghue, N., Rapley, M., & Walker, I. (2005). The ways that people talk about natural resources: Discursive strategies as barriers to environmentally sustainable practices. British Journal of Social Psychology, 44(4), 603-620.
In this paper, we analyse talk about water and energy use taken from nine interviews with citizens of Perth, Western Australia. Participants' talk offered representations of water…

Virtual Oceania

Introductory Workshop

Nov 28th - 30th, 2023

Learn More

Virtual North America

Introductory Workshop

Dec 6th - 8th, 2023

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing