The EPA's Sprinkler Spruce-Up campaign & the use of heuristics
Water-Efficient Durham
Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign
Utilizing a Social-Ecological Framework to Promote Water and Energy Conservation: A Field Experiment
Kurz, T., Donaghue, N., & Walker, I. (2005). Utilizing a social-ecological framework to promote water and energy conservation: A field experiment. Journal of Applied Social Psychology, 35(6), 1281-1300.