Dynamic norms promote sustainable behaviour, even if it is counternormative.
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
Utilizing a Social-Ecological Framework to Promote Water and Energy Conservation: A Field Experiment
Kurz, T., Donaghue, N., & Walker, I. (2005). Utilizing a social-ecological framework to promote water and energy conservation: A field experiment. Journal of Applied Social Psychology, 35(6), 1281-1300.
Using Normative Social Influence to Promote Conservation Among Hotel Guests
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.
Using Theory to Understand Public Support for Collective Actions that Impact the Environment: Alleviating Water Supply Problems in a Nonarid Biome
Routhe, A., Jones, R., & Feldman, D. (2005). Using theory to understand public support for collective actions that impact the environment: Alleviating water supply problems in a nonarid biome. Social Science Quarterly, 86(4), 874-897. doi:10.1111/j.0038-4941.2005.00361.x.
Role of Group Orientation and Descriptive Norms on Water Conservation Attitudes and Behaviors
Lapinski, M., Rimal, R., DeVries, R., & Lee, E. (2007). Role of group orientation and descriptive norms on water conservation attitudes and behaviors. Health Communication, 22(2), 133-142.
Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior
Harland, P., Staats, H. & Wilke-Henk, A. M. (1999). Explaining proenvironmental intention and behavior by personal norms and the theory of planned behavior. Journal of Applied Social Psychology, 29, 12, 2505-2528.
Situational and Personality Factors as Direct or Personal Norm Mediated Predictors of Pro-Environmental Behavior
Harland, P., Staats, H., & Wilke, H. (2007). Situational and personality factors as direct or personal norm mediated predictors of pro-environmental behavior: Questions derived from norm-activation theory. Basic and Applied Social Psychology, 29(4), 323-334.
Invoking Social Norms: A Social Psychology Perspective on Improving Hotels Linen-reuse Programs
Goldstein, N., Griskevicius, V., & Cialdini, R. (2007). Invoking social norms: A social psychology perspective on improving hotels' linen-reuse programs. Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150. doi:10.1177/0010880407299542.
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. doi:10.1086/586910.
Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation
Corral-Verdugo, V., & Frías-Armenta, M. (2006). Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation. Environment and Behavior, 38(3), 406-421. doi:10.1177/0013916505282272.