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Green Consumers in the 1990s: Profile and Implications for Advertising

Articles
Roberts, J. A. (1996). Green consumers in the 1990s: Profile and implications for advertising.. Journal of Business Research, 36, 3, 217-231.
The passage of time and incipient change call for another look at the demographic and attitudinal correlates of ecologically conscious consumer behavior (ECCB). As concern for the…

A Structural Model of Reuse and Recycling in Mexico

Articles
Corral-Verdugo, V. (1996). A structural model of reuse and recycling in Mexico.. Environment and Behavior, 28, 5, 665-696.
Direct observations were used to analyze reuse and recycling patterns of 100 families. Reuse was practiced more than recycling. An inventory administered to housewives examined po…

Public Commitment and Energy Conservation

Articles
Shippee, G. E., & Gregory, W. L. (1982). Public commitment and energy conservation. American Journal of Community Psychology, 10, 1, 81-93.
A field experiment was conducted to evaluate comparatively the effectiveness of two community interventions designed to reduce energy consumption. Building on prior research whic…

Marketing and Consumer Research in the Public Interest

Articles
Shrum, L.J., Lowrey, T.M., & McCarty, J.A. (1996). Using marketing and advertising principles to encourage pro-environmental behaviors. In R.P. Hill (Ed.). Marketing and consumer research in the public interest. (pp. 197-216). Thousand Oaks, CA: Sage Publications, Inc..

Community Concern for Pollution: Social and Environmental Influences

Articles
Cutter, S. C. (1981). Community concern for pollution: Social and environmental influences. Environment and Behavior, 13, 1, 105-124.
Determined how community attitudes toward pollution varied among social groups and with levels of pollution. Results from 22 communities in the Chicago area are contrary to the li…

Preparing for the Environmental Decade: A Field Experiment on Recycling Behavior

Articles
Krendl, K. A., Olson, B., & Burke, R. (1992). Preparing for the environmental decade: A field experiment on recycling behavior. Journal of Applied Communication Research, 20, 1, 19-36.
Examines the impact of a communication campaign designed to encourage recycling participation in a community curbside pickup program. Residents in the study were contacted in 1 of…

Motivating Recycling Behavior: A Quasiexperimental Investigation of Message and Source Strategies. Special Issue: Psychology, Marketing, and Recycling

Articles
Lord, K. R. (1994). Motivating recycling behavior: A quasiexperimental investigation of message and source strategies. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 341-358.
Developed the Environmental Action Internal Control Index (EAICI) to assess the relationship between locus of control of reinforcement and environmentally responsible behavior. 85…

Prominent Factors Influencing Environmental Activities: Application of the Environmental Leadership Model (ELM). Special Issue: Leadership for Environmental and Social Change

Articles
Flannery, B. L., & May, D. R. Prominent factors influencing environmental activities: Application of the Environmental Leadership Model (ELM). Special Issue: Leadership for environmental and social change. Vol. 5. 1994. 201-221.
Presents the ELM, which specifies 4 prominent antecedents to an organization's environmental strategic formulation process. These factors include (1) moral norms and values for en…

A General Measure of Ecological Behavior

Articles
Kaiser, F. G. (1998). A general measure of ecological behavior. Journal of Applied Social Psychology, 28, 5, 395-422.
Argues that an ecological behavior measure should be grounded on a probabilistic measurement approach that takes the important features of ecological behavior into consideration. …

Social Value Orientations and Decisions to Take Proenvironmental Action

Articles
Cameron, L. D., Brown, P. M. & Chapman, J. G. (1998). Social value orientations and decisions to take proenvironmental action. Journal of Applied Social Psychology, 28, 8, 675-697.
Assessed whether social value orientations influence decisions to actively support a proposal for a transportation pollution reduction program. 135 undergraduate students with pro…

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