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Fear Appeals, Individual Differences, and Environmental Concern

Articles
Hine, D. W., & Gifford, R. (1991). Fear appeals, individual differences, and environmental concern. Journal of Environmental Education, 23, 1, 36-41.
Examined the effect of a brief but intense antipollution message (APM) on verbal commitment (stated willingness to act) and on 3 forms of immediate behavioral commitment (donating…

Green Advertising and the Reluctant Consumer. Special Issue: Green Advertising

Articles
Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Special Issue: Green advertising.. Journal of Advertising, 24, 2, 1-6.
Presents an introduction to a special issue on green advertising. As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (env…

Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising

Articles
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
Determined the extent to which particular consumer attitudes and beliefs are related to interest in purchasing environmentally safe products. Data from 3,264 respondents to the DD…

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Several Antecedent Strategies in Reduction of an Environmentally Destructive Behavior

Articles
Smith, J. M., & Bennett, R. (1992). Several antecedent strategies in reduction of an environmentally destructive behavior. Psychological Reports, 70, 1, 241-242.
Investigated the effects of response-specific prompts, prompts identifying long- and short-term consequences, and response-specific prompts on the reduction of environmentally des…

A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions

Articles
Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
383 inhabitants of Dutch cities received a brochure containing information about the risks and benefits of a new hazardous technology. The control group consisted of 125 Ss who di…

The Effects of Appraised Severity and Efficacy in Promoting Water Conservation: An Informational Analysis

Articles
Kantola, S. J., Syme, G. J., & Nesdale, A. R. (1983). The effects of appraised severity and efficacy in promoting water conservation: An informational analysis. Journal of Applied Social Psychology, 13, 2, 164-182.
To test R. W. Rogers's (see PA, Vol 55:4488) and M. Fishbein and I. Ajzen's (1975) behavioral intention model, 38-48 Ss observed 1 of 4 water conservation films differing in messa…

The Unintended Effects of a Posted Sign on Littering Attitudes and Stated Intentions

Articles
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
The effects of an anti-littering sign that read "We treat litterbugs like all insects" were compared with those for a sign that read "Please save our landscape; don't litter." Ss …

Appeals to Justice in the Environmental Debate

Articles
Clayton, S. (1994). Appeals to justice in the environmental debate. Journal of Social Issues, 50, 3, 13-27.
Arguments over issues with environmental implications are increasingly salient in the public arena, and appeals to justice are made by both those who favor and those who oppose en…

Fear Arousal, Efficacy, and Imminency

Articles
Chu, G. C. (1966). Fear arousal, efficacy, and imminency. Journal of Personality and Social Psychology, 4, 5, 517-524.
A general formulation on the effects of fear-arousing appeals was proposed and tested, the variables being magnitude of loss, likelihood of loss, efficacy of solution, and imminen…

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