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Cultural Theory and Individual Perceptions of Environmental Risks
Steg, L. & Sievers, I. (2000). Cultural theory and individual perceptions of environmental risks. Environment and Behavior, 32, 2, 250-269.
The Influence of Attitude Priming and Social Responsibility on the Valuation of Environmental Public Goods Using Paired Comparisons
Clarke, A. & Bell, P. A., Peterson, G. L. (1999). The influence of attitude priming and social responsibility on the valuation of environmental public goods using paired comparisons. Environment and Behavior, 31, 6, 838-857.
Who Listens to Trash Talk?: Education and Public Media Effects on Recycling Behavior
Martinez, M. D. & Scicchitano, M. J. (1998). Who listens to trash talk?: Education and public media effects on recycling behavior. Social Science Quarterly, 79, 2, 287-300.
Social Marketing in Health Promotion
(1994). Social marketing in health promotion. Ottawa, ON: Health Canada.
Social Marketing for the Environment: Using Information Campaigns to Promote Environmental Awareness and Behavior Change
Maibach, E. (1993). Social marketing for the environment: Using information campaigns to promote environmental awareness and behavior change. Health Promotion International, 8, 3, 209-224.
Information and Energy Conservation
Seligman, C. (1985). Information and energy conservation. Marriage and Family Review, 9, 1-2, 135-149.
A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions
Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
Communication Network Influences on Information Diffusion and Persuasion
Weenig, M. W., & Midden, C. J. (1991). Communication network influences on information diffusion and persuasion. Journal of Personality and Social Psychology, 61, 5, 734-742.
Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
