Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

The Role of Vivid Information in Fear Appeals and Attitude Change

Articles
Sherer, M. & Rogers, R. W. (1984). The role of vivid information in fear appeals and attitude change. Journal of Research in Personality, 18, 3, 321-334.
Investigated the persuasive impact of 3 types of vivid information frequently used in fear appeals (emotional interest, concreteness, and proximity), using 80 undergraduates who d…

Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration

Articles
Keller, P. A. & Block, L. G. (1995). Increasing the persuasiveness of fear appeals: The effect of arousal and elaboration. Journal of Consumer Research, 22, 4, 448-459.
Investigates conditions under which messages that prompt low and high levels of fear are likely to be effective. A low level of fear should be ineffective, due to insufficient ela…

Fear Appeals and the Formation of Active Publics

Articles
Roser, C. & Thompson, M. (1995). Fear appeals and the formation of active publics. Journal of Communication, 45, 1, 103-121.
Examined the process through which a fear appeal may transform low-involvement audiences into active publics. Cognitive and emotional responses of 102 uninvolved undergraduate vie…

Coping with the Energy Crisis: Effects of Fear Appeals upon Attitudes toward Energy Consumption

Articles
Hass, J. W., Bagley, G. S. & Rogers, R. W. (1975). Coping with the energy crisis: Effects of fear appeals upon attitudes toward energy consumption. Journal of Applied Psychology, 60, 6, 754-756.
One neglected strategy for coping with an impending energy crisis has been experimental investigations of methods to persuade consumers to use less energy. A 2 * 2 factorial exper…

Shock Tactics and the Myth of the Inverted U

Articles
Sutton, S. (1992). Shock tactics and the myth of the inverted U. British Journal of Addiction, 87, 4, 517-519.
Discusses the use of "fear appeals" or fear-arousing communications as agents of mass change in attitudes and behavior. Studies using videotapes about smoking and seat belt use ha…

Littering as a Function of Prior Litter and the Presence or Absence of Prohibitive Signs

Articles
Reiter, S. M. & Samuel, W. (1980). Littering as a function of prior litter and the presence or absence of prohibitive signs . Journal of Applied Social Psychology, 10, 1, 45-55.
The purpose of the present study was to determine the effect on littering behavior of (1) two ways of antilitter signs and (2) the condition of the environment (littered vs. unlit…

Measuring the Effects of Message Framing on the Behavior of Recycling in a Residential Recycling Program

Articles
Littlejohn, C. R. (1997). Measuring the effects of message framing on the behavior of recycling in a residential recycling program. Dissertation Abstracts International Section A: Humanities and Social Sciences, 58, 3-A,
This research, which replicated 'The Effects of Message Framing on Response to Environmental Communications' by Joel J. Davis, explored how the framing of environmental communicat…

Fear Appeals in Social Marketing Advertising

Articles
Lavack, A. M. (1997). Fear appeals in social marketing advertising. Dissertation Abstracts International Section A: Humanities and Social Sciences, 58, 6-A,
This thesis includes several studies on the use of fear appeals in social marketing advertising. The first study uses a content analysis to examine the use of fear appeals in a sa…

Effective Public Service Announcements: Linking Social Norms to Visual Memory Cues

Articles
Bator, R. J. (1997). Effective public service announcements: Linking social norms to visual memory cues. Dissertation Abstracts International: Section B: The Sciences and Engineering, 58, 6-B,
The purpose of this research was to create and test the effectiveness of antilittering public service announcements (PSAs) that linked different types of visual cues to social dis…

Communications about Environmental Risks and Risk-Reducing Behavior: The Impact of Fear on Information Processing

Articles
Meijnders, Anneloes L; Midden, Cees J. H; Wilke, Henk A. M. (2001). Communications about environmental risks and risk-reducing behavior: The impact of fear on information processing. . Journal of Applied Social Psychology, 31, 4, 754-777.
Examined the impact of fear on attitudes and the mediating role of information processing. Fear and argument strength were manipulated according to a 3 * 2 (Fear: Control vs M…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing