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Diffusion of Innovations: A World Tour

Articles
Barker, K. (2004). Diffusion of Innovations: A World Tour. Journal of Health Communication, 9(Suppl1), 131-137.
This contribution to the 40th Anniversary celebration of the Diffusion of Innovations Theory discusses three health communication projects which applied the tenets of Diffusion of…

Diffusion of Innovations Theory for Alcohol, Tobacco, and Drugs

Articles
Sharma, M., & Kanekar, A. (2008). Diffusion of innovations theory for alcohol, tobacco, and drugs. Journal of Alcohol and Drug Education, 52(1), 3-7.
The hallmark of diffusion of innovations theory is that it deals with dissemination of new ideas and adoption by people in a systematic manner. Diffusion of innovations theory is …

Cohabitation in the United States and Britain: Demography, Kinship, and the Future

Articles
Seltzer, J. (2004). Cohabitation in the United States and Britain: Demography, kinship, and the future. Journal of Marriage and Family, 66(4), 921-928.
Cohabitation is a rapidly changing aspect of family life in the United States and Britain. This article describes the demography of cohabitation, considers the place of cohabitati…

Intermedia Processes in the Adoption of Tobacco Control Activities among Opinion Leaders in California

Articles
Schuster, D., Valente, T., Skara, S., Wenten, M., Unger, J., Cruz, T., et al. (2006). Intermedia processes in the adoption of tobacco control activities among opinion leaders in California. Communication Theory, 16(1), 91-117.
This study uses the Diffusion of Innovations Theory to examine the role of mass media-generated interpersonal communication in the adoption of antitobacco norms among opinion lead…

The Roles Performed by Peer Educators during Outreach among Heroin Addicts in India: Ethnographic Insights

Articles
Dhand, A. (2006). The roles performed by peer educators during outreach among heroin addicts in India: Ethnographic insights. Social Science & Medicine, 63(10), 2674-2685.
Peer-based outreach is a popular strategy in which former or current drug addicts are employed as peer educators to contact and educate out-of-treatment addicts. This study examin…

School Climate and Teachers? Beliefs and Attitudes Associated with Implementation of the Positive Action Program: A Diffusion of Innovations Model

Articles
Beets, M., Flay, B., Vuchinich, S., Acock, A., Li, K., & Allred, C. (2008). School climate and teachers? Beliefs and attitudes associated with implementation of the positive action program: A diffusion of innovations model. Prevention Science, 9(4), 264-275.
Teacher- and school-level factors influence the fidelity of implementation of school-based prevention and social character and development (SACD) programs. Using a diffusion of in…

The Persistence of Induced Abortion in Cuba: Exploring the Notion of an 'Abortion Culture'

Articles
Bélanger, D., & Flynn, A. (2009). The persistence of induced abortion in Cuba: Exploring the notion of an 'abortion culture.'. Studies in Family Planning, 40(1), 13-26.
Cuba’s annual induced abortion rate persistently ranks among the highest in the world, and abortion plays a prominent role in Cuban fertility regulation despite widespread contrac…

Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment

Articles
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
This research reviews the motivation for voice behavior by dissatisfied consumers and demonstrates that facilitating complaining behavior results in reduced levels of negative wor…

Identifying Alternative Transportation Participation

Forums
Darrin Dressler Kansas City Feb 26, 2010 16:35 pm
Hello, Does anyone have any examples of tangible ways to identify participants in employer based alternative transportation contests? We'd like to find an item (such as t-shirt…

Diffusion of Energy-Conserving Innovations

Articles
Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Based on previous research, 8 dim…

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