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Compliance without Pressure: The Foot-in-the-Door Technique
Freedman, J. & Fraser, S. (1966). Compliance without pressure: The foot-in-the-door technique. Journal of Personality and Social Psychology, 4, 195-202.
The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Commitment, Behavior, and Attitude Change: An Analysis of Voluntary Recycling. Special Issue: Green Psychology
Werner, C. M., Turner, J., Shipman, K., Twitchell, F. S., et al. (1995). Commitment, behavior, and attitude change: An analysis of voluntary recycling. Special Issue: Green psychology. Journal of Environmental Psychology, 15, 3, 197-208.
Green Advertising and the Reluctant Consumer. Special Issue: Green Advertising
Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Special Issue: Green advertising.. Journal of Advertising, 24, 2, 1-6.
Who Recycles and When? A Review of Personal and Situational Factors
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
Communication Network Influences on Information Diffusion and Persuasion
Weenig, M. W., & Midden, C. J. (1991). Communication network influences on information diffusion and persuasion. Journal of Personality and Social Psychology, 61, 5, 734-742.
A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions
Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
Information and Energy Conservation
Seligman, C. (1985). Information and energy conservation. Marriage and Family Review, 9, 1-2, 135-149.
Social Marketing for the Environment: Using Information Campaigns to Promote Environmental Awareness and Behavior Change
Maibach, E. (1993). Social marketing for the environment: Using information campaigns to promote environmental awareness and behavior change. Health Promotion International, 8, 3, 209-224.