Social Influence in the Theory of Planned Behaviour: The Role of Descriptive, Injunctive, and In-Group Norms

Articles
White, K., Smith, J., Terry, D., Greenslade, J., & McKimmie, B. (2009). Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms. British Journal of Social Psychology, 48(1), 135-158. doi:10.1348/014466608X295207.
The present research investigated three approaches to the role of norms in the theory of planned behaviour (TPB). Two studies examined the proposed predictors of intentions to eng…

The Relative Influence of Attitudes and Subjective Norms from Childhood to Adolescence: Between-Participant and Within-Participant Analyses

Articles
Trafimow, D., Brown, J., Grace, K., Thompson, L., & Sheeran, P. (2002). The relative influence of attitudes and subjective norms from childhood to adolescence: Between-participant and within-participant analyses. The American Journal of Psychology, 115(3), 395-414.
313 children and adolescents (ages 8-16) were asked to indicate their behavioral intentions, attitudes, and subjective norms for 34 behaviors. Between-participant and within-parti…

Developing Strategies for Waste Reduction by Means of Tailored Interventions in Santiago de Cuba

Articles
Tobias, R., Brügger, A., & Mosler, H. (2009). Developing strategies for waste reduction by means of tailored interventions in Santiago de Cuba. Environment and Behavior, 41(6), 836-865. doi:10.1177/0013916509338004.
This article introduces an approach to tailoring behavior-change campaigns to target populations using the example of solid waste reduction in Santiago de Cuba. Tailoring is perfo…

Direct Experience and the Strength of the Personal Norm-Behavior RelationshipThørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.

Articles
Thørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.
This study investigated whether the behavioral influence of personal norms with regard to repeated pro-social behavior depends on direct experience of this behavior. Based on prev…

The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study

Articles
Thogersen, J., & Ölander, F. (2006). The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study. Journal of Applied Social Psychology, 36(7), 1758-1780.
A deeper understanding of the attitude-norm-behavior relationship in the environmental field can be obtained by analyzing the dynamic interaction over time between relevant attitu…

Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers

Articles
Tanner, C., & Kast, S. (2003). Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers. Psychology & Marketing, 20(10), 883-902. doi:10.1002/mar.10101.
Given that overconsumption in industrial countries is a main cause of environmental degradation, a shift toward more sustainable consumption patterns is required. This study attem…

The Structure Among Measures of Personality, Social Attitudes, Values, and Social Norms

Articles
Stankov, L. (2007). The structure among measures of personality, social attitudes, values, and social norms. Journal of Individual Differences, 28(4), 240-251. doi:10.1027/1614-0001.28.4.240.
This paper presents the results of a study that employed measures of personality, social attitudes, values, and social norms that have been the focus of recent research in individ…

Eating Clean and Green? Investigating Consumer Motivations Towards the Purchase of Organic Food

Articles
Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18(2), 93-104. doi:10.1016/j.ausmj.2010.01.001.
Growing consumer concern for health and environment issues has resulted in increased attention towards the purchase and consumption of organic food. This has driven an increase in…

Uncertainty and the Influence of Group Norms in the Attitude-Behaviour Relationship

Articles
Smith, J., Hogg, M., Martin, R., & Terry, D. (2007). Uncertainty and the influence of group norms in the attitude-behaviour relationship. British Journal of Social Psychology, 46(4), 769-792. doi:10.1348/014466606X164439.
Two studies were conducted to examine the impact of subjective uncertainty on conformity to group norms in the attitude-behaviour context. In both studies, subjective uncertainty …

Do as We Say and as We Do: The Interplay of Descriptive and Injunctive Group Norms in the Attitude-Behaviour Relationship

Articles
Smith, J., & Louis, W. (2008). Do as we say and as we do: The interplay of descriptive and injunctive group norms in the attitude-behaviour relationship. British Journal of Social Psychology, 47(4), 647-666. doi:10.1348/014466607X269748.
Past research on the social identity approach to attitude–behaviour relations has operationalized group norms as a mixture of both descriptive information (i.e. what most people d…

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