Framing flu prevention—An experimental field test of signs promoting hand hygiene during the 2009–2010 H1N1 pandemic.

Articles
Updegraff, J. A., Emanuel, A. S., Gallagher, K. M., & Steinman, C. T. (2011). Framing flu prevention—An experimental field test of signs promoting hand hygiene during the 2009–2010 H1N1 pandemic. Health Psychology, 30(3), 295-299.
Objective: During the 2009–2010 H1N1 flu pandemic, many institutions installed alcohol-based hand sanitizer dispensers in public settings in an effort to prevent the spread of the…
CBSM Recommends

Dynamic norms promote sustainable behaviour, even if it is counternormative.

Articles
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic norms—information about how oth…

Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Articles
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it i…

Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior

Articles
Lindenberg, S., & Steg, L. (2007). Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior. Journal of Social Issues, 63(1), 117-137. doi:10.1111/j.1540-4560.2007.00499.x.
This article discusses new developments about goal-dependent framing and multiple goal frames (sometimes also called "multiple motives"), which are highly relevant for understandi…

Crafting Normative Messages to Protect the Environment

Articles
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances un…

Using Tailored Information and Public Commitment to Improve the Environmental Quality of Farm Lands: An Example from the Netherlands

Articles
Lokhorst, A.M., van Dijk, J., Staats, H., van Dijk, E., & de Snoo, G. (2010). Using tailored information and public commitment to improve the environmental quality of farm lands: An example from the Netherlands. Human Ecology, 38(1), 113-122.
By adopting nature conservation practices, farmers can enhance the environmental quality and biodiversity of their land. In this exploratory study, a behavioral intervention that …

A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory

Articles
Hardisty, D. J.; Johnson, E. J. & Weber, E. U. (2009). A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory. Psychological Science Online First, XX(X), 107.
We explored the effect of attribute framing on choice, labeling charges for environmental costs as either an earmarked tax or an offset. Eight hundred ninety-eight Americans chose…

Household Income, Electricity Use, and Rate-Structure Preferences

Articles
Blocker, T. J. & Koski, P. R. (1984). Household income, electricity use, and rate-structure preferences. Environment and Behavior, 16, 5, 551-572.
Explores the relationship between household income, present electricity use, and preferences for 3 proposed conservation-promoting electricity-rate structures, using data on 852 h…

Energy Conservation Behavior: The Difficult Path from Information to Action

Articles
Costanzo, M., Archer, D., Aronson, E., & Pettigrew, T. (1986). Energy conservation behavior: The difficult path from information to action. American Psychologist, 41, 5, 521-528.
Presents a social-psychological model of energy-use behavior that draws on behavioral and social research to explain influence processes and behavioral change related to energy co…

Promoting Source Reduction Behavior: The Role of Motivational Information

Articles
De Young, R., Duncan, A., Frank, J., Gill, N., Rothman, S., Shenot, J., Shotkin, A. & Zweizig, M. (1993). Promoting source reduction behavior: The role of motivational information. Environment and Behavior, 25, 1, 70-85.
Investigated the degree to which source reduction (SR) behavior in households could be enhanced using economic and environmental rationales among 103 grocery shoppers. An educat…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing