Behaviors

Marketing in a 9/11, War, Tsunami, and Katrina Society

Forums
Cedar Bouta Olympia Jun 8, 2006 20:21 pm
Am looking for recent research that speaks to doing education and outreach in a society framed by fear - both of manmade disasters such as 9/11 and the Iraq War, and natural disas…

Energy Conservation Campaign

Forums
Terri Buckner Jun 2, 2006 16:08 pm
Hi, We are preparing to launch an energy conservation campaign for the school year that will start in August. I've been creating energy profiles for each of the buildings on …

Using a Normative Appeal to Control Litter at a Public Swimming Pool

Cases
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
A literature review revealed that a statement that puts an extreme demand on a person is likely to elicit the undesirable behavior. On the other hand, a statement that creates a n…

The Effects of an Ambiguous, Negative Sign Prompt and a Clearly-Stated Positive Sign Prompt on Intentions to Litter

Cases
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
A literature review revealed that sign prompts can be effective in reducing the amount of litter. In order to further investigate the effects of prompts, a questionnaire was given…

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