Applied Behavior Analysis and Social Marketing: An Integration for Environmental Preservation
Geller, E. S. (1989). Applied behavior analysis and social marketing: An integration for environmental preservation. Journal of Social Issues, 45, 1, 17-36.
Recycling as Altruistic Behavior: Normative and Behavioral Strategies to Expand Participation in a Community Recycling Program
Hopper, J. R., & Nielsen, J. M. (1991). Recycling as altruistic behavior: Normative and behavioral strategies to expand participation in a community recycling program. Environment and Behavior, 23, 2, 195-220.
Changing Homeowners' Use of Toxic Household Products: A Transactional Approach
Werner, C. (2003). Changing homeowners' use of toxic household products: A transactional approach. Journal of Environmental Psychology, 23(1), 33-45
