Solarize campaigns: Harnessing the power of the crowd

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Julie Cook Kitchener May 13, 2024 12:51 pm
Hi all,   Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…

Switzerland’s bike to work campaign: Fun, easy, and popular

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Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

Denver, Colorado's "Waste No More" Initiative

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Julie Cook Kitchener May 6, 2024 13:03 pm
Hi all,   Denver, Colorado is a shining example of waste reduction at its best. They have an ambitious goal of diverting 70% of their waste going to landfill by 2032, and they hav…

Rainwater tank rebates - is anyone talking about this?

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Julie Cook Kitchener Apr 29, 2024 13:00 pm
Hi all,    I had this idea that I would present an interesting rainwater tank rebate program that utilizes a CBSM approach but the thing is….I couldn’t find any. Of the nearly 30 …

Home energy reports that are actually interesting

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Julie Cook Kitchener Apr 22, 2024 12:50 pm
Hi all,   You may have heard of Opower, an American company that provides a customer engagement platform for utilities. They were acquired by Oracle Corporation in 2016. Anyway, O…

How a little city in Sicily became a zero waste giant

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Julie Cook Kitchener Apr 22, 2024 12:39 pm
Hi all,   There is a city in Sicily called Calatafimi Segesta that, although small, has made tremendous strides in the past two decades toward achieving zero waste while at the sa…

Changing social norms around native plants in your area

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Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …

The best way to increase cancer screening rates

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Julie Cook Kitchener Apr 8, 2024 12:54 pm
Hi all, I might be a bit bias because of the "Cook" name in this program, but bear with me as the results are impressive.    Colorectal cancer is the second leading cause of canc…

The power of community gardens

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Julie Cook Kitchener Apr 1, 2024 12:48 pm
Hi all,    At a time of increased food insecurity due to higher grocery prices around the world, community gardens are becoming more and more important as a source of food, health…

Shared streets: Designing vibrant and inclusive public spaces

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Julie Cook Kitchener Mar 25, 2024 13:17 pm
Hi all,    Shared streets have been on the rise in urban cities around the world over the past fifteen years and provide many benefits to municipalities who decide to take this ro…
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