Tools

Using Sustainability Village model to create change

Forums
Cecilia Kemp Moss Vale April 28, 2021 02:30 AM
Hi guys, I am curious if anyone else lives in a rural setting where the local/municipal level government has developed a program based around the villages/small towns in their go…

To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure

Forums
Julie Cook Kitchener April 14, 2021 11:09 PM
Hello everyone, In the midst of tackling climate change, a global pandemic, and other complex problems, behaviour change practitioners may be asking themselves how best to bring …

Cooking during COVID

Forums
Julie Cook Kitchener November 26, 2020 08:23 PM
Hi everyone, For any of you that are working on food-related issues, you may already know that cooking from home has increased significantly since COVID (Statista, 2020; Acosta, …

Nature Conservation Policies Rarely Change Behaviour

Forums
Julie Cook Kitchener September 09, 2020 04:31 PM
Hi everyone, There is an interesting article that was recently posted by Science Daily stating that nature conservation strategies announced by politicians rarely include behavio…

Webinar: "Can Peer Pressure Solve Climate Change?"

Forums
Liz Foote Maui August 18, 2020 11:34 PM
Last week, Rare hosted a webinar with behavioral economist and bestselling author Robert Frank, about how social norms can drive actions towards addressing climate change. A centr…

“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies

Forums
Liz Foote Maui August 05, 2020 03:32 AM
The North America Congress for Conservation Biology was held last week virtually, and they had a track on conservation marketing. One of the talks featured a program called “Fish …

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui July 09, 2020 09:24 AM
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui June 03, 2020 01:58 AM
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Social Influence aids the Diffusion of Innovations

Forums
Marion Dresner Portland September 24, 2013 11:03 AM
I would like to know more about mechanisms through which social influence operates within a community to provoke "new adopters" of a sustainable practice to try it out. We work wi…

Interlocking Interactions, the Diffusion of Innovations in Health Care

Articles
Fitzgerald, L., Ferlie, E., Wood, M., & Hawkins, C. (2002). Interlocking interactions, the diffusion of innovations in health care. Human Relations, 55(12), 1429 - 1449.
This article aims to provide a reassessment of the processes of diffusion of innovations into organizations, based on new empirical data. The focus of the article is the latter st…

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Expertise in Community-Based Social Marketing