Climate smart choices: Shifting traveller behaviour from planes to trains

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Julie Cook Kitchener Apr 15, 2024 13:18 pm
Hi all,   I’m sure most of you are aware that changing flying behaviour is important for reaching global climate goals, and that one way to do that is to substitute flights with t…

Changing social norms around native plants in your area

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Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

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Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

Protecting the Great Barrier Reef: The effectiveness of emotional appeals

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Julie Cook Kitchener Mar 20, 2024 13:58 pm
Hi all,    Many of you are aware that the Great Barrier Reef along the Australian coast is one of the most extraordinary natural wonders of the world, and that climate change and …
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Carbon Cure

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Established in 2012, the goal of Carbon Cure was to reduce embodied carbon in the built environment by 500 million tonnes annually by 2030 to help slow climate change. To do this,…
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TDM at Seattle Children’s Hospital

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Since 1995, Seattle Children’s Hospital has run a trip reduction program designed to reduce the number of employees driving alone to work to just 30% of trips by 2030. In the init…
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Virgin Atlantic’s Airline Captains Improve Fuel Efficiency

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In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…
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Solarize Boosts Installations and Transforms Solar Markets Across America

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Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …
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WaterSense Adds Up to Big Water and Energy Savings

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Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
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Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

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Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …

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