Social Norms & Recycling Behavior in Multi-family Buildings

Forums
Julie Cook Kitchener Jun 1, 2026 12:30 pm
Hi all,  According to the United States Environmental Protection Agency (EPA), Americans generated 292 million tons of municipal solid waste in 2018, which is nearly 5 pounds per …

The Waste Game

Forums
Julie Cook Kitchener May 4, 2026 12:33 pm
Hi all, As you develop your programs, you may be looking for online educational tools that impart knowledge on waste prevention and recycling. Waste games are one way to do just t…

Flashfood: An app to reduce food waste

Forums
Julie Cook Kitchener Feb 16, 2026 13:31 pm
With around 168 million tonnes of food lost in North America annually, and food waste a key contributor to climate change, reducing it is a critical priority. The good news is tha…

Flashfood - New Case Study Posted on the Tools of Change Website

Forums
Jay Kassirer Ottawa Feb 10, 2025 15:48 pm
According to Second Harvest, almost 60% (35.5 million metric tonnes) of food produced in Canada is wasted annually. Roughly 32% (1.2 million tonnes) is still edible. This app info…

Chicago’s Building Energy Rating System

Forums
Jay Kassirer Ottawa Feb 10, 2025 15:37 pm
Chicago was the first U.S. city to require building owners to prominently post a building’s energy performance rating, and to share that that rating with potential buyers and/or r…

Cape Town’s water crisis to redemption story

Forums
Julie Cook Kitchener Oct 21, 2024 13:36 pm
Hi all,  You may know about Cape Town, South Africa’s struggles with water shortages several years ago. You may be less familiar with how cleverly they used behavioral science to…

Switzerland’s bike to work campaign: Fun, easy, and popular

Forums
Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

Forums
Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…
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TDM at Seattle Children’s Hospital

Cases
Since 1995, Seattle Children’s Hospital has run a trip reduction program designed to reduce the number of employees driving alone to work to just 30% of trips by 2030. In the init…
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Virgin Atlantic’s Airline Captains Improve Fuel Efficiency

Cases
In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…

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