The "Wear It" campaign: Encouraging boating safety & the use of life jackets

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Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

The best way to increase cancer screening rates

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Julie Cook Kitchener Apr 8, 2024 12:54 pm
Hi all, I might be a bit bias because of the "Cook" name in this program, but bear with me as the results are impressive.    Colorectal cancer is the second leading cause of canc…

Protecting the Great Barrier Reef: The effectiveness of emotional appeals

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Julie Cook Kitchener Mar 20, 2024 13:58 pm
Hi all,    Many of you are aware that the Great Barrier Reef along the Australian coast is one of the most extraordinary natural wonders of the world, and that climate change and …
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Carbon Cure

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Established in 2012, the goal of Carbon Cure was to reduce embodied carbon in the built environment by 500 million tonnes annually by 2030 to help slow climate change. To do this,…
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Climate Matters Program for TV Weathercasters

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In 2009, Ed Maibach and colleagues at George Mason University and Climate Central began to discuss the potential for TV weathercasters to band together, creating a community of pr…
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Healthy Penis: San Francisco’s Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

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Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
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BU’s Condom Fairy Turns Five

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Run by Student Health Services Wellness & Prevention at Boston University, Condom Fairy was a program created in response to the growing number of college students reporting that …
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Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam

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Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
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Evaluating the impact of the narrow cast marketing of ‘Snake Condoms’ to indigenous youth

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Created through a joint initiative between Marie Stopes Australia, the Victorian Aboriginal Community Controlled Health Organization (VACCHO), and the Mildura Aboriginal Health Se…
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SCIP Improves Contraceptive Uptake in Mozambique

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In 2009, Pathfinder International and its partners implemented the Strengthening Communities through Integrated Programming (SCIP) project in Nampula province, Mozambique with a g…

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