Marketing in a 9/11, War, Tsunami, and Katrina Society
Promoting Source Reduction Behavior: The Role of Motivational Information
De Young, R., Duncan, A., Frank, J., Gill, N., Rothman, S., Shenot, J., Shotkin, A. & Zweizig, M. (1993). Promoting source reduction behavior: The role of motivational information. Environment and Behavior, 25, 1, 70-85.