Promoting Source Reduction Behavior: The Role of Motivational Information

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De Young, R., Duncan, A., Frank, J., Gill, N., Rothman, S., Shenot, J., Shotkin, A. & Zweizig, M. (1993). Promoting source reduction behavior: The role of motivational information. Environment and Behavior, 25, 1, 70-85.
Investigated the degree to which source reduction (SR) behavior in households could be enhanced using economic and environmental rationales among 103 grocery shoppers. An educat…

Marketing in a 9/11, War, Tsunami, and Katrina Society

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Cedar Bouta Olympia Jun 8, 2006 20:21 pm
Am looking for recent research that speaks to doing education and outreach in a society framed by fear - both of manmade disasters such as 9/11 and the Iraq War, and natural disas…

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