Psychological resistance against attempts to reduce private car use
Tertoolen G., van Kreveld D. & Verstraten B. (1998). Psychological resistance against attempts to reduce private car use. Transportation Research Part A: Policy and Practice, 32 (3), 171-181.
Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.