Transportation
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Virgin Atlantic’s Airline Captains Improve Fuel Efficiency

Cases
In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…

Virgin Atlantic Airways Captains Improve Fuel Efficiency- new Landmark case.

Forums
Jay Kassirer Ottawa Jan 24, 2022 16:56 pm
  “Virgin Atlantic’s Airways Captains Improve Fuel Efficiency” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change ca…
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GCC EcoDriver Program

Cases
From September 2008 to March 2011, Green Communities Canada’s EcoDriver program operated in twelve Ontario communities promoting fuel-saving behaviors in three core areas: fuel ef…

Now Recruiting for the Smart Drive Challenge

Forums
Michael Driedger Toronto Jun 21, 2016 10:16 am
Hello Everyone, I'm working on a project called the Smart Drive Challenge and we're currently recruiting participants. I'm hoping some of you might be interested in applying, bu…

Reminder: EcoDriver Case Study Webinar on February 15

Forums
Jay Kassirer Ottawa Feb 9, 2012 20:26 pm
Green Communities Canadas EcoDriver program promotes fuel-saving behaviours in three core areas: fuel-efficient driving, purchase of fuel-efficient vehicles, and driving less. Par…

Webinar: GCC's Ecodriver Program Feb. 15

Forums
Jay Kassirer Ottawa Jan 22, 2012 21:12 pm
Green Communities Canadas EcoDriver program promotes fuel-saving behaviours in three core areas: fuel-efficient driving, purchase of fuel-efficient vehicles, and driving less. Par…

2011 Landmark Winners: Tools of Change Peer Selection Panels Pick Model Transportation Programs

Forums
Jay Kassirer Ottawa Dec 15, 2011 17:51 pm
Each year, some of the most successful, innovative, replicable and adaptable social marketing approaches worldwide are designated as Landmark Case Studies by our Tools of Change S…
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Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Articles
Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…

Outfitting a "Carbon Buster Bus"

Forums
Peter Nix Duncan Nov 24, 2010 15:39 pm
We have an old school bus which we want to convert as a "carbon buster" bus to take to shopping malls, etc. Does anyone have any advice or experience on what kind of displays wou…

A Model for Climate TargetOiented Planning and Monitoring of Corporate Travel

Articles
Robèrt, M. (2009). A Model for Climate Target Oriented Planning and Monitoring of Corporate Travel. International Journal of Sustainable Transportation, 3(1), 1-17.
The objectives of this study are to (a) demonstrate the importance and motivation for large private companies taking action against climate change and (b) develop a backcasting-or…

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