Virgin Atlantic’s Airline Captains Improve Fuel Efficiency
GCC EcoDriver Program
Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions
Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording
Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
1-2-3 Campaign Against Global Warming
Television Feedback used to Modify Gasoline Consumption
Rothstein, Robert, N. Television Feedback Used to Modify Gasoline, Consumption, Behavior Therapy, 11, 683-688, 1980.,
