Google Maps - New Case Study Posted to the Tools of Change Website

Forums
Jay Kassirer Ottawa Feb 10, 2025 15:50 pm
In 2021, Google introduced a feature in Google Maps to help drivers lower their greenhouse gas emissions through their route choices. As a result, between the feature’s launch in …
CBSM Recommends

Virgin Atlantic’s Airline Captains Improve Fuel Efficiency

Cases
In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…

Television Feedback Used to Modify Gasoline Consumption

Articles
Rothstein, R. N. (1980). Television feedback used to modify gasoline consumption. Behavior Therapy, 11, 5, 683-688.
Provided feedback on the amount of gasoline consumed daily to a mass audience in West Texas via a nightly news television program. The amount of gasoline consumed was reported b…

An Analysis of Public Posting in Reducing Speeding Behavior on an Urban Highway

Articles
Van Houten, R., Nau, P. A. & Marini, Z. (1980). An analysis of public posting in reducing speeding behavior on an urban highway. Journal of Applied Behavior Analysis, 13, 3, 383-395.
Using a reversal design, the percentage of drivers speeding on an urban highway was measured with a concealed radar unit (baseline condition). During the daily posting condition…

Energy Conservation and Feedback Metering for the Automobile: Ideal Requirements

Articles
Weber, R. J. (1980). Energy conservation and feedback metering for the automobile: Ideal requirements. Bulletin of the Psychonomic Society, 16, 4, 301-302.
To conserve gasoline, it is desirable to have feedback on fuel consumed as a function of driving and maintenance conditions. Requirements for an ideal feedback metering system inc…

Modification of Driving Behavior in a Large Transport Organization: A Field Experiment

Articles
Siero, S., Boon, M., Kok, G., & Siero, F. Modification of driving behavior in a large transport organization: A field experiment. Vol. 74. 1989. 417-423.
To change the driving behavior of mail-van drivers so as to encourage energy saving, a program was developed and implemented in the Netherlands Postal and Telecommunications Servi…

Eliciting Energy Efficient Driving Styles with the Use of Feedback from Postal Workers in the Netherlands

Cases
Siero, S., Boon, M., Kok, G., & Siero, F. (1989). Modification of driving behavior in a large transport organization: A field
A literature review was conducted to identify behavior change tools that might be effective in eliciting energy efficient driving styles. Then, a questionnaire was sent to postal …

Television Feedback used to Modify Gasoline Consumption

Cases
Rothstein, Robert, N. Television Feedback Used to Modify Gasoline, Consumption, Behavior Therapy, 11, 683-688, 1980.,
This project examined the impact of feedback on the gasoline consumption of a large segment of the population. Every evening during the 6:00 news, a local television station displ…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing