Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

Effects of Values, Problem Awareness, and Personal Norm on Willingness to Reduce Personal Car Use

Articles
Nordlund, A., & Garvill, J. (2003). Effects of values, problem awareness, and personal norm on willingness to reduce personal car use. Journal of Environmental Psychology, 23(4), 339-347.
The influence of values, problem awareness, and personal norm on willingness to cooperate were studied. The choice situation was seen as a social dilemma and willingness to reduce…

The Effectiveness of Soft Transport Policy measures: A Critical Assessment and Meta-Analysis of Empirical Evidence

Articles
Möser, G., & Bamberg, S. (2008). The effectiveness of soft transport policy measures: A critical assessment and meta-analysis of empirical evidence. Journal of Environmental Psychology, 28(1), 10-26.
In the last few years there has been a growing interest in transport policy concerning behaviour oriented 'soft' measures to reduce private car use. Besides an assessment of the m…

Is a Residential Relocation a Good Opportunity to Change People's Travel Behavior?: Results From a Theory-Driven Intervention Study

Articles
Bamberg, S. (2006). Is a Residential Relocation a Good Opportunity to Change People's Travel Behavior?: Results From a Theory-Driven Intervention Study. Environment and Behavior, 38(6), 820-840.
This article presents an experimental, theory-driven evaluation of the effectiveness of an intervention that combines a free public transportation ticket and personal schedule inf…

Children: A Critical Link for Changing Driving Behavior

Cases
Way To Go! School Program: www.waytogo.icbc.bc.ca, York: ttp://www.sustreport.org/news/driving_behaviour.html
Car emissions have a large impact on children's health. Current public strategies for reducing health impacts have encouraged people to drive fuel-efficient cars, reduce the amoun…

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