Implementing a Community-Based Social Marketing Program to Increase Recycling

Articles
Haldeman, T. & Turner, J. (2009). Implementing a community-based social marketing program to increase recycling. Social Marketing Quarterly, 15(3), 114-127.
This article examines the effectiveness of implementing a community-based social marketing program to increase recycling. Researchers went door-to-door in a 200-home community dis…

Waste Minimisation Social Marketing Research

Forums
Hugh Tyrrell Cape Town Aug 8, 2010 10:12 am
City of Cape Town is implementing its WasteWise programme and as marketing and communications/behaviour change consultant I am recommending social marketing research methods befor…

Social Influence in the Theory of Planned Behaviour: The Role of Descriptive, Injunctive, and In-Group Norms

Articles
White, K., Smith, J., Terry, D., Greenslade, J., & McKimmie, B. (2009). Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms. British Journal of Social Psychology, 48(1), 135-158. doi:10.1348/014466608X295207.
The present research investigated three approaches to the role of norms in the theory of planned behaviour (TPB). Two studies examined the proposed predictors of intentions to eng…

Developing Strategies for Waste Reduction by Means of Tailored Interventions in Santiago de Cuba

Articles
Tobias, R., Brügger, A., & Mosler, H. (2009). Developing strategies for waste reduction by means of tailored interventions in Santiago de Cuba. Environment and Behavior, 41(6), 836-865. doi:10.1177/0013916509338004.
This article introduces an approach to tailoring behavior-change campaigns to target populations using the example of solid waste reduction in Santiago de Cuba. Tailoring is perfo…

Social Norms and Cooperation in Real-life Social Dilemmas

Articles
Thogersen, J. (2008). Social norms and cooperation in real-life social dilemmas. Journal of Economic Psychology, 29(4), 458-472.
The hypothesis, that injunctive and descriptive norms interact positively or synergistically to promote cooperation in social dilemmas, is tested in the context of a survey study …

The Motivational Roots of Norms for Environmentally Responsible Behavior

Articles
Thøgersen, J. (2009). The motivational roots of norms for environmentally responsible behavior. Basic and Applied Social Psychology, 31(4), 348-362. doi:10.1080/01973530903317144.
How internalized and integrated into the person's cognitive and goal structures are norms guiding environmentally desirable behavior? In two surveys (N=206 and N=200), subjective …

The Theory of Planned Behaviour: Self-Identity, Social Identity and Group Norms

Articles
Terry, D., Hogg, M., & White, K. (1999). The theory of planned behaviour: Self-identity, social identity and group norms. British Journal of Social Psychology, 38(3), 225-244. doi:10.1348/014466699164149.
Examined the role that self-identity plays in the theory of planned behavior and, more specifically (1) examined the combined effects of self-identity and social identity construc…

Laying Waste Together: The Shared Creation and Disposal of Refuse in a Social Context

Articles
Perry, M., Juhlin, O., & Normark, D. (2010). Laying waste together: The shared creation and disposal of refuse in a social context. Space and Culture, 13(1), 75-94.
This article examines how a shared object—trash—is managed through a field study of its generation and disposal within a public setting. Collaboration around trash, examining owne…

Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory

Articles
Oreg, S., & Katz-Gerro, T. (2006). Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory. Environment and Behavior, 38(4), 462-483.
This article builds on Ajzen's theory of planned behavior and on Stern et al.'s value-belief-norm theory to propose and test a model that predicts proenvironmental behavior. In ad…

The Dual-Process of Reactive and Intentional Decision-Making Involved in Eco-Friendly Behavior

Articles
Ohtomo, S., & Hirose, Y. (2007). The dual-process of reactive and intentional decision-making involved in eco-friendly behavior. Journal of Environmental Psychology, 27(2), 117-125. doi:10.1016/j.jenvp.2007.01.005.
We extended the prototype model Gibbons and Gerrard to examine the disparity between professed environmental concerns and behavior. Our model assumed that there are two decision p…

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