Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Analysis of electronic inventories indicated that the prompts did not increase the purchase of targeted items. That is, items that were identified with shelf-talkers (prompts) as…

Reducing Lunchtime Garbage Produced by New Brunswick Students Using Prompts and Commitment

Cases
The litterless lunch reduced the volume of garbage produced by 478.29 in or approximately 1/2 a bag. In addition, there was a reduction in weight by 5.93 lbs.

Using Commitment and Communication to Increase Grass Cycling in Suburban Neighborhoods

Cases
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
Before the introduction of the behavior change tools, grass bags were present at curbside 50% of the time. After four weeks of intervention, the commitment group had reduced this…

McDonald's Waste Reduction Task Force

Cases
December 21, 1999 marked the tenth anniversary of McDonald's USA and the Environmental Defense Fund (EDF) and their groundbreaking alliance in 1989. Their partnership has replaced…

Waste Wise Program

Cases
Since the onset of the Waste Wise program in 1994, partners have reported strong waste prevention and recycling collection results. In addition to natural resource conservation an…

Food For Thought (And Action!) Program

Cases
In all, 366 households pledged, an outstanding response. Ninety-two percent felt more informed, 95% fulfilled all or some of their pledge and 94% planned to continue the actions t…

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