Fear-Arousing and Empathy-Arousing Appeals to Help: The Pathos of Persuasion

Articles
Shelton, M. L., & Rogers, R. W. (1981). Fear-arousing and empathy-arousing appeals to help: The pathos of persuasion.. Journal of Applied Social Psychology, 11, 4, 366-378.
Tested the proposition that the components of a fear appeal, which persuade people to protect themselves, are the same components that persuade them to protect others. Films showi…

Affecting Environmental Attitudes through Outdoor Education

Articles
Shepard, C. L., & Speelman, L. R. (1986). Affecting environmental attitudes through outdoor education. Journal of Environmental Education, 17, 2, 20-23.
Examined whether participation in outdoor education programs had a measurable impact on the environmental attitudes of 613 9-14 yr olds attending summer camp. Results indicate tha…

Responses to Changing Energy Conditions among Massachusetts Households

Articles
Stern, P. C., Black, J. S. & Elworth, J. T. (1983). Responses to changing energy conditions among Massachusetts households. Energy, 8, 7, 515-523.
Survey data on 478 residential electricity consumers in Massachusetts are used to examine the effects of economic, demographic, structural, and attitudinal variables on energy-sav…

The Generalizability of Attitudinal Correlates of Proenvironmental Behavior

Articles
Siegfried, W. D., Tedeschi, R. G., & Cann, A. (1982). The generalizability of attitudinal correlates of proenvironmental behavior. Journal of Social Psychology, 118, 2, 287-288.
Tested certain demographic and attitudinal variables with a wide range of pro-environmental behaviors by analyzing questionnaires completed by 192 undergraduates. Ss engaged in on…

Political Culture, Postmaterial Values, and the New Environmental Paradigm: A Comparative Analysis of Canada and the United States

Articles
Steger, M. A., Pierce, J. C., Steel, B. S., & Lovrich, N. P. (1989). Political culture, postmaterial values, and the new environmental paradigm: A comparative analysis of Canada and the United States. Political Behavior, 11, 3, 233-254.
Investigates the relationship between postmaterial values (e.g., giving people more say in government decisions and protecting freedom of speech) and the New Environmental Paradig…

Answering Behavioral Questions about Energy Efficiency in Buildings

Articles
Stern, P. C., Aronson, E., Darley, J. M., Kempton, W., Hill, D. H., Hirst, E. & Wilbanks, T. J. (1987). Answering behavioral questions about energy efficiency in buildings. Energy, 12, 5, 339-353.
We identify behavioral questions that arise with 4 kinds of policy interventions for energy efficiency in buildings: information, incentives, standards, and technological research…

Selected Predictors of Responsible Environmental Behavior: An Analysis

Articles
Sia, A. P., Hungerford, H. R., & Tomera, A. N. (1986). Selected predictors of responsible environmental behavior: An analysis. Journal of Environmental Education, 17, 2, 31-40.
Examined the relative contribution of 8 variables in predicting responsible environmental behavior in 105 Sierra Club members (aged 35-45 yrs) and 66 Elderhostel members (aged 55+…

Participation in Household Solid Waste Reduction Activities: The Need for Public Education

Articles
Simmons, D. A., & Widmar, R. (1990). Participation in household solid waste reduction activities: The need for public education. Journal of Environmental Systems, 19, 4, 323-330.
With landfills quickly reaching their capacities nationwide, public attention has begun to focus on ways of reducing the amount of solid waste produced. In 1985, Somerset County,…

The Effectiveness of Incentives for Residential Energy Conservation

Articles
Stern, P. C., Aronson, E., Darley, J. M., Hill, D. H., Hirst, E., Kempton, W. & Wilbanks, T. J. (1985). The effectiveness of incentives for residential energy conservation. Evaluation Review, 10, 2, 147-176.
Studies evaluating incentive programs for residential energy efficiency are examined to assess the roles of the size and type of incentive and of nonfinancial aspects of the progr…

Motivations and Barriers to Recycling: Toward a Strategy for Public Education

Articles
Simmons, D., & Widmar, R. (1990). Motivations and barriers to recycling: Toward a strategy for public education. Journal of Environmental Education, 22, 1, 13-18.
Conducted a study of 500 households to describe some of the forces that encourage recycling behavior. Questionnaire results suggest that recyclers were more likely to hold to a co…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing