CBSM Recommends

Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Articles
Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…

The Value of Incentives in Stimulating Energy Conservation

Articles
Hutton, R. B., & McNeill, D. L. (1981). The value of incentives in stimulating energy conservation. Journal of Consumer Research, 8, 3, 291-298.
In the fall of 1979, the US Department of Energy implemented the Low Cost/No Cost Energy Conservation Program in 6 New England states. Results of a telephone survey of 1,811 house…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Resource Recovery: Use of a Group Contingency to Increase Paper Recycling in an Elementary School

Articles
Hamad, C. D., Cooper, D. & Semb, G. (1977). Resource recovery: Use of a group contingency to increase paper recycling in an elementary school. Journal of Applied Psychology, 62, 6, 768-772.
Recycling has been suggested as a means for replenishing dwindling energy supplies, reducing solid waste accumulation, and conserving natural resource bases. In the present study,…

Energy Efficiency Means No Regrets

Articles
Assenza, Marit P (1996). Energy efficiency means no regrets. Forum for Applied Research and Public Policy , 11, 82-85.
Should we wait and see how hot it's going to get or should we act now to prevent global warming caused by greenhouse gases? Marit P. Assenza, a management consultant in Oslo, No…

Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using 'Soft Measures'

Articles
Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., Goodwin, P. (2008). Smarter choices: Assessing the potential to achieve traffic reduction using 'Soft measures'. Transport Reviews, 28(5), 593-618.
In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy …

Gasoline Conservation: A Procedure for Measuring and Reducing the Driving of College Students

Articles
Foxx, R. M. & Hake, D. F. (1977). Gasoline conservation: A procedure for measuring and reducing the driving of college students. Journal of Applied Behavior Analysis, 10, 1, 61-74.
Sought to motivate college students to reduce the number of miles they drove each day and thus save gasoline. The 12 experimental Ss were offered various combinations of prizes su…

Public Acceptance of Consumer Energy Conservation Strategies

Articles
Olsen, M. E. (1983). Public acceptance of consumer energy conservation strategies. Journal of Economic Psychology, 4, 1-2, 183-196.
Investigated 6 alternative strategies for promoting energy conservation: financial incentives, community programs, efficiency standards, land-use changes, consumption limits, and …

Only Pay for What you Throw Away

Articles
Riggle, D. (1989). Only pay for what you throw away. BioCycle, February, 39-41.

An Opportunistic Field Experiment in Community Water Conservation

Articles
Watson, R. K., Murphy, M. H., Kilfoyle, F. E. & Moore, S. M. (1999). An opportunistic field experiment in community water conservation. Population and Environment: A Journal of Interdisciplinary Studies, 20, 6, 545-560.
This quasi-experimental, 7-yr study evaluated the effectiveness of an educative vs a price-structuring approach to the strategic management of domestic water consumption. The Know…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing