The Strength of Weak and Strong Communication Ties in a Community Information Program

Articles
Weenig, M. W. H. (1993). The strength of weak and strong communication ties in a community information program. Journal of Applied Social Psychology, 23, 20, 1712-1731.
Conducted a study in 2 lower-class Dutch neighborhoods to show that it is predominantly through weak ties (external sources) that information will be brought into a clique and tha…

Factors Influencing Household Recycling Behavior

Articles
Oskamp, S., Harrington, M. J., Edwards, T. C., Sherwood, D. L., Okuda, S. M., & Swanson, D. C. (1991). Factors influencing household recycling behavior. Environment and Behavior, 23, 4, 494-519.
Conducted telephone interviews to study the recycling behavior, attitudes, and knowledge of 221 adults in a suburban city that had begun a citywide curbside recycling program with…

The Collective Dynamics of Smoking in a Large Social Network

Articles
Christakis, N. A., & Fowler, J. H. (2008). The Collective Dynamics of Smoking in a Large Social Network. New England Journal of Medicine, 358(21) 2249-2258.
Background: The prevalence of smoking has decreased substantially in the United States over the past 30 years. We examined the extent of the person-to-person spread of smoking beh…

Cohabitation in the United States and Britain: Demography, Kinship, and the Future

Articles
Seltzer, J. (2004). Cohabitation in the United States and Britain: Demography, kinship, and the future. Journal of Marriage and Family, 66(4), 921-928.
Cohabitation is a rapidly changing aspect of family life in the United States and Britain. This article describes the demography of cohabitation, considers the place of cohabitati…

Diffusion of Innovations: Family Planning in Developing Countries

Articles
Murphy, E. (2004). Diffusion of innovations: Family planning in developing countries. Journal of Health Communication, 9(Suppl1), 123-129.
One of the best examples of the validity of the theory of "diffusion of innovations" is the case of family planning in developing countries. The desire of health, development and …

Interconnectivity in Diffusion of Innovations and Market Competition

Articles
Redmond, W. (2004). Interconnectivity in diffusion of innovations and market competition. Journal of Business Research, 57(11), 1295-1302.
Competition among firms frequently involves product innovation and subsequent promotional activity. When these innovations involve new communication technologies, their adoption e…

Implementing, Embedding, and Integrating Practices: An Outline of Normalization Process Theory

Articles
May, C., & Finch, T. (2009). Implementing, embedding, and integrating practices: An outline of normalization process theory. Sociology, 43(3), 535 - 554.
Understanding the processes by which practices become routinely embedded in everyday life is a long-standing concern of sociology and the other social sciences. It has important a…

Dissemination and Implementation Research on Community-Based Cancer Prevention: A Systematic Review

Articles
Rabin, B.A., Glasgow, R.E., Kerner, J.F., Klump, M.P., Brownson, R.C. (2010). Dissemination and implementation research on community-based cancer prevention: A systematic review. American Journal of Preventive Medicine, 38(4), 443-456.
Context: An extensive array of effective interventions for the prevention of cancer exists, suggesting that evidence is ready for widespread use. However, few of these approaches …

Reliable Effectiveness: A Theory on Sustaining and Replicating Worthwhile Innovations

Articles
Racine, D.P. (2006). Reliable effectiveness: A theory on sustaining and replicating worthwhile innovations. Administration and Policy in Mental Health and Mental Health Services Research, 33(3), 356-387.
While many health and human service innovations are sustained and replicated, it has been a puzzle how to sustain and replicate the performance of the better ones. What knowledge,…

Social Capital and the Diffusion of Innovations Within Organizations: The Case of Computer Technology in Schools

Articles
Frank, K. A., Zhao, Y., & Borman, K. (2004). Social capital and the diffusion of innovations within organizations: The case of computer technology in schools. Sociology of Education, 77, 148 - 171.
Although the educational community has learned much about better educational practices, less is known about processes for implementing new practices. The standard model of diffusi…

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