Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Analysis of electronic inventories indicated that the prompts did not increase the purchase of targeted items. That is, items that were identified with shelf-talkers (prompts) as…

Reducing Lunchtime Garbage Produced by New Brunswick Students Using Prompts and Commitment

Cases
The litterless lunch reduced the volume of garbage produced by 478.29 in or approximately 1/2 a bag. In addition, there was a reduction in weight by 5.93 lbs.

Using Commitment and Communication to Increase Grass Cycling in Suburban Neighborhoods

Cases
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
Before the introduction of the behavior change tools, grass bags were present at curbside 50% of the time. After four weeks of intervention, the commitment group had reduced this…

Using Commitment and Feedback to Encourage Apartment Complex Dwellers to Participate in Curbside Recycling

Cases
DeLeon, I. G., & Fuqua, R. W. (1995). The effects of public commitment and group feedback on curbside recycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 233-250.
Curbside paper recycling increased in each intervention group. The commitment only group recycled 5% more, while the feedback group increased by 25%. However, when these two too…

Using Group Commitment to Increase Paper Recycling in a Nursing Home in Portand, Oregon

Cases
Wang, T. H. & Katzev, R. D. (1990). Group commitment and resource conservation: Two field experiments on promoting recycling. Journal of Applied Social Psychology, 20, 4, Part 1, 265-275.
After the implementation of group commitment, the weight of the recycled paper increased by 47%. Furthermore, this increase remained during the four week follow up period even th…

Communication and Commitment Improve Participation in Curbside Recycling in Claremont California

Cases
Burn, S. M., & Oskamp, S. (1986). Increasing community recycling with persuasive communication and public commitment. Journal of Applied Social Psychology, 16, 1, 29-41.
In both the commitment and the combined group, 42% of households began recycling. Thirty-nine percent started participating in the communication group. In contrast, only 11% began…

Increasing Paper Recycling in Portland Oregon Dormitories Using Incentives and Commitment

Cases
Wang, T. H. & Katzev, R. D. (1990). Group commitment and resource conservation: Two field experiments on promoting recycling. Journal of Applied Social Psychology, 20, 4, Part 1, 265-275.
During the intervention period, the three treatment groups showed a dramatic increase in recycling. Paper recycling for the group commitment, incentive and individual commitment …

Clean Builder Program

Cases
The project was launched on August 2, 1997 in conjunction with the Eastern Newfoundland Home Builders Association Ltd. and St. John's Clean and Beautiful. Currently there are 14 C…

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Groups 2 and 3, the verbal commitment groups, recycled considerably more than the control group (who were not asked for a verbal commitment). Only 47% of the participants in group…

Adopt-A-Road

Cases
The Adopt-A-Road program has grown substantially. In 1996 the Bloomington area had eight groups with 11 cleanups, while in 2000, there were a total of 54 groups and 59 cleanups. T…

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