Changing Homeowners' Use of Toxic Household Products: A Transactional Approach

Articles
Werner, C. (2003). Changing homeowners' use of toxic household products: A transactional approach. Journal of Environmental Psychology, 23(1), 33-45
The present article examines how a multilevel persuasion program might induce environmental attitude and behavior change. An education and behavior change program was developed to…

Implementing a Community-Based Social Marketing Program to Increase Recycling

Articles
Haldeman, T. & Turner, J. (2009). Implementing a community-based social marketing program to increase recycling. Social Marketing Quarterly, 15(3), 114-127.
This article examines the effectiveness of implementing a community-based social marketing program to increase recycling. Researchers went door-to-door in a 200-home community dis…

Waste Minimisation Social Marketing Research

Forums
Hugh Tyrrell Cape Town Aug 8, 2010 10:12 am
City of Cape Town is implementing its WasteWise programme and as marketing and communications/behaviour change consultant I am recommending social marketing research methods befor…

Social Influence in the Theory of Planned Behaviour: The Role of Descriptive, Injunctive, and In-Group Norms

Articles
White, K., Smith, J., Terry, D., Greenslade, J., & McKimmie, B. (2009). Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms. British Journal of Social Psychology, 48(1), 135-158. doi:10.1348/014466608X295207.
The present research investigated three approaches to the role of norms in the theory of planned behaviour (TPB). Two studies examined the proposed predictors of intentions to eng…

Developing Strategies for Waste Reduction by Means of Tailored Interventions in Santiago de Cuba

Articles
Tobias, R., Brügger, A., & Mosler, H. (2009). Developing strategies for waste reduction by means of tailored interventions in Santiago de Cuba. Environment and Behavior, 41(6), 836-865. doi:10.1177/0013916509338004.
This article introduces an approach to tailoring behavior-change campaigns to target populations using the example of solid waste reduction in Santiago de Cuba. Tailoring is perfo…

Social Norms and Cooperation in Real-life Social Dilemmas

Articles
Thogersen, J. (2008). Social norms and cooperation in real-life social dilemmas. Journal of Economic Psychology, 29(4), 458-472.
The hypothesis, that injunctive and descriptive norms interact positively or synergistically to promote cooperation in social dilemmas, is tested in the context of a survey study …

The Motivational Roots of Norms for Environmentally Responsible Behavior

Articles
Thøgersen, J. (2009). The motivational roots of norms for environmentally responsible behavior. Basic and Applied Social Psychology, 31(4), 348-362. doi:10.1080/01973530903317144.
How internalized and integrated into the person's cognitive and goal structures are norms guiding environmentally desirable behavior? In two surveys (N=206 and N=200), subjective …

The Theory of Planned Behaviour: Self-Identity, Social Identity and Group Norms

Articles
Terry, D., Hogg, M., & White, K. (1999). The theory of planned behaviour: Self-identity, social identity and group norms. British Journal of Social Psychology, 38(3), 225-244. doi:10.1348/014466699164149.
Examined the role that self-identity plays in the theory of planned behavior and, more specifically (1) examined the combined effects of self-identity and social identity construc…

Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers

Articles
Tanner, C., & Kast, S. (2003). Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers. Psychology & Marketing, 20(10), 883-902. doi:10.1002/mar.10101.
Given that overconsumption in industrial countries is a main cause of environmental degradation, a shift toward more sustainable consumption patterns is required. This study attem…

Laying Waste Together: The Shared Creation and Disposal of Refuse in a Social Context

Articles
Perry, M., Juhlin, O., & Normark, D. (2010). Laying waste together: The shared creation and disposal of refuse in a social context. Space and Culture, 13(1), 75-94.
This article examines how a shared object—trash—is managed through a field study of its generation and disposal within a public setting. Collaboration around trash, examining owne…

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