Building a Toolkit to Motivate Waste Reduction

Forums
Kelley Dennings Arlington May 13, 2010 10:13 am
EPA Social Marketing webinar - Thursday, May 20, 2010, 1:00-2:30pm, Eastern Time The Environmental Protection Agency has announced its 2010 Web academy series. Learn about key is…

Reducing Recyclables being Placed in Plastic Bags

Forums
Jacqueline Wilson Hamilton May 10, 2010 0:58 am
Just wondering if anyone has any case studies of successful campaigns to reduce the amount of recyclables being put in plastic bags (used shopping bags mostly) before being placed…

Recycling Requirements & Disposal Bans

Forums
Ron Jones Olympia May 3, 2010 11:46 am
Hello, I am seeking information about the effectiveness of recycling requirements and disposal bans. 1. Do they really increase recycling and diversion rates? 2. Is there …

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Non-Response to the Recycling Promotion Technique of Blockleader and Commitment

Articles
Meneses, G.D. (2009). Non-response to the recycling promotion technique of blockleader and commitment. Journal of Socio-Economics, 38(4), pp. 663-671.
The use of the recycling promotion technique which consists of commitment through a blockleader incentive has demonstrated that those individuals who are reluctant to increase the…

Interdependence with the Environment: Commitment, Interconnectedness, and Environmental Behavior

Articles
Davis, J., Green, J., & Reed, A. (2009). Interdependence with the environment: Commitment, interconnectedness, and environmental behavior. Journal of Environmental Psychology, 29(2), 173-180.
Do individuals’ perceptions of their interdependence with the natural environment affect their environmental behaviors? From the perspective of interdependence theory, we introduc…

The Impact of Norms and Assumed Consequences on Recycling Behavior

Articles
Bratt, C. (1999). The impact of norms and assumed consequences on recycling behavior. Environment and Behavior, 31, 5, 630-656.
Given the aim to motivate consumers to behave in an environmentally friendly manner, there is a need to understand how consumers' environmental behavior can be influenced and what…

Residential & Commercial Recycling Success Stories

Forums
Nancy Lee Mercer Island Apr 8, 2010 17:53 pm
I posted something earlier this year regarding leads on success stories for the book that I am coauthoring with Doug, Wesley Schultz and Philip Koter: Social Marketing to Protect…

Recycling & Climate Change Webinars

Forums
Kelley Dennings Arlington Apr 6, 2010 16:25 pm
How to link recycling with climate change Date: Friday, April 9 Time: 10 a.m.-11 a.m. Learn the details of how recycling is linked to the decrease of greenhouse gas emissions. …

Mulching or Composting Paper Towels

Forums
Sue Arndt Mansfield Mar 9, 2010 18:48 pm
Hello Paper towel from our bathrooms and kitchen forms the bulk of the waste from our offices going to landfill. As a Local Government Authority we also manage parks and gardens…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing