Water

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Using Cognitive Dissonance to Encourage Water Conservation

Articles
Dickerson, C. A., Thibodeau, R., Aronson, E., & Miller, D. (1992). Using cognitive dissonance to encourage water conservation. Journal of Applied Social Psychology, 22, 11, 841-854.
Aroused dissonance in 80 female swimmers who used a campus pool by making them feel hypocritical about their showering habits. A 2 * 2 factorial design manipulated Ss' mindfulness…

Using Cognitive Dissonance to Encourage Water Conservation

Articles
Dickerson CA, Thibodeau, R., Aronson, E., Miller, D. (1992). Using Cognitive Dissonance to Encourage Water Conservation. Journal of Applied Social Psychology 22 (11), 841854.
In a field experiment on water conservation, we aroused dissonance in patrons of the campus recreation facility by making them feel hypocritical about their showering habits. Usin…

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