Using Normative Social Influence to Promote Conservation Among Hotel Guests

Articles
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.
Three field experiments are reported on the ability of printed normative messages to influence conservation behavior among hotel guests. While prior research has shown that social…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics

Articles
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
Outlines some of the advantages of an integration of psychological (social-learning) and economic conceptualizations when developing behavioral interventions in resource conservat…

A Longitudinal Study of Domestic Water Conservation Behavior

Articles
Moore, S., Murphy, M., & Watson, R. (1994). A longitudinal study of domestic water conservation behavior. Population and Environment: A Journal of Interdisciplinary Studies, 16, 2, 175-189.
Compared the results of a 1988 study (1,800 Ss) conducted in a metropolitan and a regional urban area of Australia on knowledge, attitudes, intentions, and behavior regarding wate…

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

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