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Effects of Fear and Specificity of Recommendation upon Attitudes and behavior
Leventhal, H., Singer, R. & Jones, S. (1965). Effects of fear and specificity of recommendation upon attitudes and behavior. Journal of Personality and Social Psychology, 2, 1, 20-29.
A Revised Scale for the Measurement of Ecological Attitudes and Knowledge
Maloney, M. P., Ward, M. P., & Braucht, G. N. (1975). A revised scale for the measurement of ecological attitudes and knowledge. American Psychologist, 30, 7, 787-790.
Effects of Fear Appeals and Physiological Arousal upon Emotions, Attitudes, and Cigarette Smoking.
Rogers, R. W., & Deckner, C. W. (1975). Effects of fear appeals and physiological arousal upon emotions, attitudes, and cigarette smoking.. Journal of Personality and Social Psychology, 32, 2, 222-230.
Reactance and Norm Appeal in Anti-Littering Messages
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
A Protection Motivation Theory of Fear Appeals and Attitude Change
Maddux, J., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change.. Journal of Experimental Social Psychology, 19, 5, 469-479.
Fear-Arousing and Empathy-Arousing Appeals to Help: The Pathos of Persuasion
Shelton, M. L., & Rogers, R. W. (1981). Fear-arousing and empathy-arousing appeals to help: The pathos of persuasion.. Journal of Applied Social Psychology, 11, 4, 366-378.
Availability: A Heuristic for Judging Frequency and Probability
Tversky, A., & Kahneman, D. (1973). Availability: A heuristic for judging frequency and probability.. Cognitive Psychology, 5, 2, 207-232.
A Historical View of Scare Tactics
Boyer, P. (1986). A historical view of scare tactics. Bulletin of the Atomic Scientist, January, 17-19.
Fear Appeals, Individual Differences, and Environmental Concern
Hine, D. W., & Gifford, R. (1991). Fear appeals, individual differences, and environmental concern. Journal of Environmental Education, 23, 1, 36-41.
The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
