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How Influential is the Auditor? Determinants of Sales Effectiveness in Energy Conservation Programs
Brown, M. A., Berry, L. G., White, D. L. & Trumble, D. (1988). How influential is the auditor? Determinants of sales effectiveness in energy conservation programs. Energy Systems and Policy, 12, 135-149.
Effects of Television Modeling on Residential Energy Conservation
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
Reducing Energy Consumption: The Long-Term Effects of a Single TV Program
Winett, R. A., Leckliter, I. N., Chinn, D. E., & Stahl, B. (1984). Reducing energy consumption: The long-term effects of a single TV program. Journal of Communication, 34, 3, 37-51.
Getting to Yes: Negotiating Agreement without Giving In
Fisher, R. & Ury, W. (1981). Getting to yes: Negotiating agreement without giving in. Markham, Ontario: Penguin Books.
Soap Opreas for Social Change: Toward a Methodology for Entertainment-Education Television
Nariman, H. N. (1993). Soap opreas for social change: Toward a methodology for entertainment-education television. (pp. 143). Westport, CT: Praeger.
Communication of Innovations
Rogers, E. M. & Shoemaker, F. F. (1971). Communication of innovations. New York: Free Press.
Attitudes and Persuasion
Petty, R. E. (1981). Self-persuasion approaches. In R.E. Petty (Ed.). Attitudes and persuasion. (pp. 213-254). Dubuque: Iowa: W.C. Brown Co..
Persuasion: New Directions in Theory and Research
Perloff, R. M. & Brock, T. C. (1980). "And thinking makes it so": Cognitive responses to persuasion.. In M.E. Roloff & G.R. Miller (Ed.). Persuasion: New directions in theory and research.. (pp. 67-169). Beverly Hills: Safe Publications.
Communication For and Against Democracy
Raboy, M. & Bruck, P. A. (1989). Communication for and against democracy. Montreal: Black Rose Books.
Social Psychology and the Stimulation of Recycling Behaviors: The Block Leader Approach
Burn, S. M. (1991). Social psychology and the stimulation of recycling behaviors: The block leader approach. Journal of Applied Social Psychology, 21, 8, 611-629.
