Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Aligning Identities, Emotions, and Beliefs to Create Commitment to Sustainable Social and Political Action

Articles
Thomas, E.F., McGarty, C., Mavor, K.I. (2009). Aligning identities, emotions, and beliefs to create commitment to sustainable social and political action. Personality and Social Psychology Review, 13(3), 194-218.
In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the co…

From Intentions to Behavior: Implementation Intention, Commitment and Conscientiousness

Articles
Ajzen, I., Czasch, C., & Flood, M.G. (2009). From intentions to behavior: Implementation intention, commitment, and conscientiousness. Journal of Applied Social Psychology, 39(6), 1356-1372
Implementation intentions are said to transfer control over goal-directed behavior to situational cues, thereby automating initiation of the behavior (Gollwitzer, 1999). Alternati…

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

When Manipulation Backfires: The Effects of Time-Delay and Requester on the Foot-In-The-Door Technique

Articles
Chartrand, T., Pinckert, S., & Burger, J. M. (1999). When manipulation backfires: The effects of time delay and requester on the foot-in-the-door technique. Journal of Applied Social Psychology, 29, 211-221.
We examined the effects of 2 variables on compliance rates within the foot-in-the-door procedure. Participants who agreed to a small request were presented with a larger request e…

Consumers' Green Commitment: Indication of a Postmodern Lifestyle?

Articles
Haanpää, L. (2007). Consumers' green commitment: Indication of a postmodern lifestyle? International Journal of Consumer Studies, 31(5), 478-486.
Green consumer behaviour is one of the key focuses of contemporary research on the sociology of consumption. The constant presence of environmental issues related to consumption a…

Fund-Raising on the Web: The Effect of an Electronic Foot-in-the-Door on Donation

Articles
Gueguen, N., & Jacob, C. (2001). Fund-raising on the web: The effect of an electronic foot-in-the-door on donation. CyberPsychology & Behavior, 4(6), 705-709.
In an attempt to test the foot-in-the-door (FITD) technique in a computer-mediated communication context, 1,008 men and women taken at random in various e-mails lists were solicit…

The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

Articles
Hjelmar, U. (2005). The concept of commitment as a basis for social marketing efforts: Conversion model as a case. Social Marketing Quarterly, 11(2), 58-63.
This article examines how social marketers and researchers can concentrate social marketing efforts around a crucial mechanism in behavior change, the notion of commitment. Citize…

Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance

Articles
Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.
Numerous studies have identified constructs such as commitment and brand familiarity as moderators of negativity effects. However, boundary conditions for this moderation have yet…

Lebanese and Secondary School Students Environmental Knowledge and Attitudes

Articles
Makki, M., Abd-El-Khalick, F., & Boujaoude, S. (2003). Lebanese secondary school students' environmental knowledge and attitudes. Environmental Education Research, 9(1), 21-33.
Examined (1) Lebanese secondary school students' environmental knowledge and attitudes, and (2) the relationship between participants' knowledge and attitudes, biographical and ac…

The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

Articles
Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
This article focuses on the study of the changes in consumers' recycling beliefs, attitudes, and behavior due to the application of one promotion technique: a commitment by block …

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing