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Green or Non-Green? Does Type of Appeal Matter when Advertising a Green Product? Special Issue: Green advertising

Articles
Schuhwerk, M. E., & Lefkoff-Hagius, R. Green or non-green? Does type of appeal matter when advertising a green product? Special Issue: Green advertising. Vol. 24. 1995. 45-54.
Examined how consumers responded to different print advertisements for a green (environmental) laundry detergent. 71 undergraduates were divided into 2 groups. One group considere…

A Knowledge-Based Intervention for Promoting Carpooling

Articles
Kearney, A. R., & De Young, R. (1995). A knowledge-based intervention for promoting carpooling. Environment and Behavior, 27, 5, 650-678.
Investigated the impact of a story-based intervention on employees' knowledge and attitudes about, and stated willingness to adopt carpooling. A total of 645 employees at 5 sites …

Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising

Articles
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
Determined the extent to which particular consumer attitudes and beliefs are related to interest in purchasing environmentally safe products. Data from 3,264 respondents to the DD…

Comparison of Self-Reported Recycling Attitudes and Behaviors with Actual Behavior

Articles
Barker, K., Fong, L., Grossman, S., Quin, C., et al. (1994). Comparison of self-reported recycling attitudes and behaviors with actual behavior. Psychological Reports, 75, 1 (Part 2), 571-577.
Investigated the congruence of 102 college students' self-reported paper-recycling behaviors and attitudes with actual behavior. The hypothesis that college students would report …

The Development of an Environmental Values Short Form

Articles
Zimmermann, L. K. (1996). The development of an environmental values short form. Journal of Environmental Education, 28, 1, 32-37.
Developed a scale to assess environmental values in adults and, eventually, children. First, several subscales from the Children's Environmental Response Inventory (CERI; T. E. Bu…

The Prediction of Household Recycling of Newspapers: The Role of Attitudes, Intentions, and Situational Factors

Articles
Boldero, J. (1995). The prediction of household recycling of newspapers: The role of attitudes, intentions, and situational factors. Journal of Applied Social Psychology, 25, 5, 440-462.
Tested I. Ajzen and T. J. Madden's (see PA, Vol 75:10653) theory of planned behavior for observed household newspaper recycling. The effects of recycling in the past, individual's…

Demographics, Attitudes, and Behavioral Responses to Important Environmental Events

Articles
Nietzel, M. T. & Winett, R. A. (1977). Demographics, attitudes, and behavioral responses to important environmental events. American Journal of Community Psychology, 1977, 2, 195-206.
To assess energy conservation attitudes and behaviors, an Environmental Quality Questionnaire was developed and administered to 143 city residents and 135 undergraduates at 3 diff…

Actively Caring for the Environment: An Integration of Behaviorism and Humanism. Special Issue: Litter control and Recycling

Articles
Geller, E. S. (1995). Actively caring for the environment: An integration of behaviorism and humanism. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 184-195.
Integrates perspectives from behavior-based psychology (BBP) and person-based psychology (PBP) to summarize ways to protect the environment. Community-based interventions are need…

Determinants of Responsible Environmental Behavior

Articles
Nemiroff, L. S., & McKenzie-Mohr, D. (1992). Determinants and distinguishing variables of pro-disarmament behavior and responsible environmental behavior.. Journal of Social Behavior and Personality, 7, 1, 1-24.
Two experiments examined the variables characteristic of individuals who engage in responsible environmental behavior. In Exp 1, 142 Canadians (mean age 36 yrs) completed a phone …

Changes in Euro-American Values Needed for Sustainability

Articles
Clark, M. E. (1995). Changes in Euro-American values needed for sustainability. Journal of Social Issues, 51, 4, 63-82.
Discusses the worldview that gives rise to contemporary Euro-American values. It is argued that this worldview is no longer adaptive, due to some of the underlying subconscious be…

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