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Testing the Effectiveness of Supermarket-Based Environmental Shopping Campaigns in Changing Consumer Behavior in New York City

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Clarke, Marjorie J. (Apr 2000). Testing the effectiveness of supermarket-based environmental shopping campaigns in changing consumer behavior in New York City. . Dissertation Abstracts International: Section B: the Sciences & Engineering., 60, 9B, p. 4491.
To advance waste prevention research, this study tested two environmental shopping educational campaigns in Manhattan supermarkets to impart information and motivation to shop…

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