Factors Influencing the Levels of Recruitment for Blood Donations in Saudi Arabia.

Articles
Al-Rashdi, Y.D.A., Alharbi, S.H, Alateeq, F.A., Ahmed, I.B., Alsogair, A.R.A.A., Aldugieman, T.Z., & Ahmed, H.G. (2018). Factors Influencing the Levels of Recruitment for Blood Donations in Saudi Arabia. International Journal of Medical Research and Health Sciences, 7(7), 72-79.
Background: Understanding the blood donor motivations is essential in successful efficient donor recruitment and retention strategies. Therefore, the objective of this study was t…

Missing minorities: Explaining low migrant blood donation participation and developing recruitment tactics.

Articles
Boenigk, S., Mews, M., & de Kort, W. (2015). Missing minorities: Explaining low migrant blood donation participation and developing recruitment tactics. Voluntas, 26(4), 1240-1260.
Missing Minorities (MIMI) is a research project initiated by the European Blood Alliance that aims to develop new strategies to recruit blood donors from minority groups. This pap…

Mechanism of altruism approach to blood donor recruitment and retention: a review and future directions.

Articles
Ferguson, E. (2015). Mechanism of altruism approach to blood donor recruitment and retention: a review and future directions. Transfusion Medicine, 25(4), 211–226.
Why do people donate blood? Altruism is the common answer. However, altruism is a complex construct and to answer this question requires a systematic analysis of the insights from…

Evolution of blood donation patterns in a hospital-based blood centre over a seven-year period: implications for donor recruitment and retention.

Articles
Buchner-Daley, L. M., Brady-West, D. C., McGrowder, D. A., & Gordon-Strachan, G. M. (2013). Evolution of blood donation patterns in a hospital-based blood centre over a seven-year period: implications for donor recruitment and retention. The West Indian Medical Journal, 62(7), 632–635.
Objective: The aim of this study is to investigate the effect of a public appeal to encourage voluntary blood donation by comparing the pattern of blood donations in 2000 and 2007…

The blood donation experience: self-reported motives and obstacles for donating blood.

Articles
Sojka, B. N., & Sojka, P. (2008). The blood donation experience: self-reported motives and obstacles for donating blood. Vox Sanguinis, 94(1), 56–63.
Background and Objectives: The aim of the study was to investigate motives for donating blood as well as difficulties and obstacles associated with blood donation as perceived by …

Tele-recruitment for donor retention.

Articles
Agrawal, A., & Tiwari, A. (2014). Tele-recruitment for donor retention. Indian Journal of Hematology and Blood Transfusion, 30(1), 22-25.
Blood transfusion services are the integral part of health care system and these services have safe blood transfusion as the major goal. Voluntary blood donation is the key to saf…

Modelling antecedents of blood donation motivation among non-donors of varying age and education.

Articles
Lemmens, K. P. H., Abraham, C., Ruiter, R. A. C., Veldhuizen, I. J. T., Dehing, C. J. G., Bos, A. E. R., & Schaalma, H. P. (2009). Modelling antecedents of blood donation motivation among non-donors of varying age and education. British Journal Of Psychology, 100, 71–90.
Understanding blood donation motivation among non-donors is prerequisite to effective recruitment. Two studies explored the psychological antecedents of blood donation motivation …

Knowledge, attitude and practice towards blood donation and associated factors among adults in Debre Markos town, northwest Ethiopia.

Articles
Yenework, A. J., Esmael, A., & Ahmed, K. Y. (2016). Knowledge, attitude and practice towards blood donation and associated factors among adults in debre markos town, northwest ethiopia. BMC Hematology, 16(23).
Background: Although the demand for blood supply has progressively increased in developing countries, evidences indicate that there is a major shortage of blood and blood products…

Are university students a favorable target group for blood donation campaigns?

Articles
Eser, B., Kurnaz, F., Kaynar, L., Yay, M., Şıvgın, S., Ünal, A., and Çetin, M. (2010). Are university students a favorable target group for blood donation campaigns? Turkish Journal of Hematology, 27(04), 275-28.  
Objective: The aim of this study was to investigate the willingness of university students regarding blood donation and to compare results among residents living in the Kayseri ci…

Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations.

Articles
Sundermann, L. M., Boenigk, S., & Willems, J. (2017). Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations. International Review on Public and Non - Profit Marketing, 14(3), 321-340.
Despite strong evidence in current marketing theory and practice that a differentiated marketing approach increases recruitment success, blood services worldwide often use undiffe…

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